Job summary
Job post source
This job is directly from Paragon Sports
Job overview
The Social Media Strategist & Content Creator at Paragon Sports leads the creation and execution of social media content and strategies to engage and grow the brand's community, focusing on sports and outdoor culture.
Responsibilities and impact
The role involves developing social media strategies for platforms like Instagram and TikTok, creating and editing video and photo content, managing a content calendar, coordinating with influencers, monitoring performance metrics, staying updated on trends, collaborating with internal teams, and occasionally directing or appearing on camera.
Experience and skills
Candidates should have skills in filming, editing, and producing video and photo content, with bonus skills including experience in retail, sports, fitness, lifestyle industries, graphic design, motion graphics, and photo editing.
Company overview
Paragon Sports is a renowned specialty sporting goods retailer based in New York City, known for its flagship store in Union Square that has served athletes and sports enthusiasts since 1908. The company offers a wide selection of high-quality equipment, apparel, and footwear across categories like running, team sports, outdoor activities, and fitness, partnering with major brands to attract a diverse customer base. Paragon Sports generates revenue through both in-store and online sales, emphasizing expert customer service and a curated product assortment. Its long-standing reputation for knowledgeable staff and a community-oriented approach has made it a staple in the city’s retail landscape. Candidates should be aware of its deep-rooted history, commitment to personalized service, and adaptability in a competitive retail environment.
How to land this job
Tailor your resume to highlight your expertise in developing and executing social media strategies across platforms like Instagram, TikTok, and YouTube Shorts, emphasizing your ability to drive engagement and growth.
Showcase your skills in creating original content, including filming, photographing, and editing both short-form and long-form videos, and managing content calendars aligned with brand goals and campaigns.
Apply through multiple channels such as Paragon Sports' corporate careers page, LinkedIn job postings, and other job boards to maximize your application visibility.
Connect with current marketing or social media team members at Paragon Sports on LinkedIn; use ice breakers like commenting on a recent campaign they launched or expressing enthusiasm for their approach to outdoor sports content.
Optimize your resume for ATS by incorporating keywords from the job description such as 'social media strategy,' 'content creation,' 'video editing,' 'engagement metrics,' and 'influencer collaboration' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms for submission, and find relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and refining your portfolio.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.