Job summary
Job overview
The Principal DTC Merchandiser at SOREL is responsible for setting the strategic direction of North America's digital product assortment and merchandising initiatives, aiming to drive sales and enhance consumer experience across DTC channels.
Responsibilities and impact
Daily responsibilities include overseeing product assortment and buying strategies for SOREL.com and SOREL.ca, leading the product buy planning process, analyzing merchandise performance, collaborating with various teams, and ensuring alignment with brand objectives.
Compensation and benefits
The benefits package includes medical, dental, vision, life insurance, disability, a 401k plan with company match, wellness benefits, employee discounts, and a generous time off program.
Experience and skills
Candidates should have 8+ years of merchandising or buying experience in the footwear sector, including eCommerce responsibilities, with expert skills in reporting and merchandising systems, particularly Microsoft Excel.
Company information
SOREL is part of Columbia Sportswear Company, which emphasizes employee well-being through a comprehensive benefits package and a commitment to diversity and inclusion.
Job location and travel
This is a hybrid role based out of the HQ office near Portland, Oregon, with an expectation of being in-office 3 days or more per week.
Unique job features
This role uniquely combines strategic vision with hands-on execution, providing significant impact on SOREL's digital commerce strategy.
Company overview
SOREL is a renowned footwear brand specializing in high-quality boots designed for both functionality and fashion. Founded in 1962 in Canada, the company initially gained fame for its durable winter boots, combining expert craftsmanship with premium materials. Today, SOREL has expanded its product line to include a variety of footwear styles for all seasons, as well as outerwear and accessories. The company generates revenue through direct-to-consumer sales via its website and retail stores, as well as through partnerships with major retailers. SOREL is a subsidiary of Columbia Sportswear Company, which acquired it in 2000, enhancing its market reach and product innovation capabilities.
How to land this job
Position your resume to prominently showcase your extensive experience in merchandising and buying within the footwear industry, emphasizing your eCommerce expertise.
Highlight your strategic thinking and data-driven decision-making skills, as these are crucial for setting the direction of SOREL's digital product assortment.
Apply through multiple channels including SOREL's corporate site and LinkedIn to maximize your visibility and chances of landing the role.
Connect with individuals in the merchandising and eCommerce divisions at SOREL on LinkedIn, using ice breakers such as discussing recent trends in footwear or expressing admiration for SOREL's product offerings.
Ensure your resume is optimized for ATS by incorporating keywords from the job description such as 'product assortment,' 'eCommerce,' and 'merchandising strategies.'
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