Job summary
Job post source
This job is directly from Mixpanel
Job overview
The Director of Growth Marketing at Mixpanel leads global demand generation to drive pipeline growth, accelerate revenue, and support international expansion through strategic marketing programs.
Responsibilities and impact
The role involves owning pipeline growth globally, leading industry-specific campaigns, partnering with sales on ABM programs, scaling the SDR team, optimizing digital experiences, building reporting frameworks with RevOps, running nurture programs, collaborating on PLG-to-SLG strategies, and managing a global marketing team.
Compensation and benefits
The position offers comprehensive medical, vision, and dental care, mental wellness benefits, generous vacation and holidays, enhanced parental leave, volunteer time off, and US-specific benefits like 401(K) and wellness benefits.
Experience and skills
Candidates should have 10+ years in B2B SaaS marketing with 5+ years in demand or growth leadership, proven pipeline and revenue growth experience, ABM and integrated campaign expertise, SDR or outbound marketing management, global growth strategy familiarity, PLG knowledge, and proficiency with Salesforce and similar tools.
Work environment and culture
Mixpanel values bold action, data-driven innovation, collaboration, honest communication, customer focus, and simplicity, fostering a diverse and inclusive environment.
Company information
Mixpanel is a leading event analytics platform with over 9,000 customers including Netflix and Pinterest, backed by major investors like Andreessen-Horowitz and Bain Capital, focused on helping companies make data-driven decisions.
Unique job features
This role uniquely connects product-led growth with enterprise sales pipelines and involves managing hybrid teams across multiple time zones.
Company overview
Mixpanel is a leading product analytics company that helps businesses understand user behavior through advanced data tracking and analysis. They make money by offering subscription-based access to their analytics platform, which provides tools for tracking user interactions, creating reports, and gaining insights to drive product decisions. Founded in 2009 by Suhail Doshi and Tim Trefren, Mixpanel has grown significantly, serving thousands of companies worldwide and raising substantial venture capital to expand its offerings and capabilities.
How to land this job
Tailor your resume to highlight leadership in global demand generation, emphasizing experience with ABM, integrated marketing campaigns, and multi-geo strategies as Mixpanel seeks a Director of Growth Marketing to drive pipeline and revenue internationally.
Showcase your ability to collaborate cross-functionally with sales, SDRs, RevOps, and product marketing, as well as your experience in scaling teams and optimizing digital buyer experiences to align with Mixpanel's growth objectives.
Apply through multiple channels including Mixpanel's corporate careers page and LinkedIn to maximize your application visibility and reach within the company.
Connect with current Mixpanel marketing leaders, especially those in growth or demand generation roles, on LinkedIn; start conversations by referencing Mixpanel’s bold bets culture or recent product-led growth initiatives to create rapport.
Optimize your resume for ATS by incorporating keywords from the job description such as 'pipeline growth,' 'ABM programs,' 'PLG-to-SLG handoff,' 'demand generation,' and tools like 'Salesforce' and '6sense' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best application platforms, and find relevant Mixpanel contacts to network with, saving you valuable time and increasing your chances of landing the role.
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