Job summary
Job post source
This job is directly from Later
Job overview
The Sr Content Marketing Manager at Later leads content strategy and thought leadership to enhance the company's authority in social media and influencer marketing, targeting enterprise B2C brands and agencies.
Responsibilities and impact
The role involves developing and executing content marketing and research strategies, transforming platform data into compelling narratives, collaborating with SEO and marketing teams, managing freelancers and agencies, and leading content initiatives to drive pipeline growth.
Compensation and benefits
The salary range is $120,000 to $130,000 with a market-based, data-driven compensation approach, including benefits plans for permanent employees and bi-annual compensation evaluations.
Experience and skills
Requires 7+ years of B2B content marketing experience, a bachelor's degree in a related field, proven content creation for senior marketing decision-makers, SEO expertise, content performance analysis skills, and experience managing freelancers and agencies; enterprise MarTech and social analytics experience are preferred.
Career development
Opportunities include leading cross-functional initiatives, developing an in-house content marketing team, and evolving Later's content strategy and thought leadership position.
Work environment and culture
Later fosters an inclusive, supportive, and diverse culture with an inclusion-first mindset, unbiased hiring and promotion practices, and a commitment to equity and accessibility.
Company information
Later is a leader in social media and influencer marketing software and services, formed from the merger of Mavrck and Later, with partnerships across major social platforms and a vision to empower creativity.
Team overview
The role reports to the VP of Content & Community and involves collaboration with SEO, Email Marketing, Demand Gen, Research, Data Science, Design, Product Marketing, and Sales Enablement teams, managing freelancers and agencies.
Job location and travel
Offices are in Boston, Vancouver BC, Chicago, and Vancouver WA, with options for fully remote work for select positions.
Unique job features
The role uniquely combines content marketing with data journalism and research, leveraging proprietary platform data to create industry reports and benchmarks, and includes leadership in building content teams and cross-functional collaboration.
Company overview
Later is a privately held software development company headquartered in Vancouver, BC, with a workforce of 201-500 employees. The company specializes in helping marketers create and manage social media content, providing tools for scheduling, analytics, and collaboration with creators. Later generates revenue through its subscription-based SaaS model, offering various pricing tiers based on user needs and features. The company is known for its values-driven culture and has a significant presence in the B2B media and information services sector.
How to land this job
Position your resume to highlight your expertise in content marketing strategy, especially in creating research-based and data-driven content that appeals to enterprise B2C brands and marketing agencies, reflecting Later's focus.
Emphasize your experience with SEO optimization, content performance analytics using tools like Google Analytics 4, Google Search Console, and SEMRush, and your ability to manage complex editorial calendars and freelance contributors.
Apply through multiple channels including Later's official corporate careers page and LinkedIn to maximize your visibility and chances of being noticed for this senior role.
Connect with current Later employees in the Content, SEO, or Marketing divisions on LinkedIn; use ice breakers such as commenting on their recent content campaigns or asking about how Later integrates influencer marketing data into content strategy to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description like 'content marketing strategy,' 'SEO,' 'data journalism,' 'content performance metrics,' and 'freelance management' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and discover LinkedIn connections at Later, allowing you to focus your time on networking and interview preparation.
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