Job summary
Job post source
This job is directly from GoodRx
Job overview
The Director, Creative at GoodRx leads multi-platform marketing campaigns and creative content across B2B and B2C, driving the brand's voice and impactful creative strategies.
Responsibilities and impact
The role involves building and leading a creative team, developing and implementing brand voice and campaigns, managing content across various media, and collaborating with internal teams and external partners to elevate the GoodRx brand.
Compensation and benefits
The salary ranges from $142,000 to $305,000 depending on location, with additional annual bonuses, equity grants, and comprehensive benefits including medical, dental, vision insurance, 401(k) match, unlimited vacation, parental leave, and wellness programs.
Experience and skills
Candidates need 15+ years of creative and copy experience for B2B and B2C audiences, 5+ years managing creative teams, a strong portfolio, strategic thinking, and excellent communication skills; a BS degree or equivalent experience is required.
Career development
GoodRx encourages growth through leadership opportunities and mentoring within a high-performing creative team, fostering skill development and innovation.
Work environment and culture
GoodRx values inclusivity, diversity, optimism, and innovation, providing a supportive environment with a focus on employee wellness and safety.
Company information
GoodRx is a leading U.S. prescription savings platform helping millions save on medications, known for its comprehensive healthcare marketplace and popular mobile app.
Team overview
The candidate will lead the Voice & Copy team, building and mentoring a high-performing group of creatives and managing agency and freelance partnerships.
Job location and travel
The position is based in multiple offices including San Francisco, Seattle, New York, and Santa Monica, with salary varying by location.
Unique job features
The role offers the chance to lead brand refresh initiatives, develop large-scale campaigns, and work across diverse audiences and media, positioning GoodRx prominently in popular culture.
Company overview
GoodRx is a digital healthcare platform that helps consumers find affordable prescription medications in the United States. They generate revenue through partnerships with pharmacy benefit managers (PBMs), advertisements, and subscription services like GoodRx Gold, which offers deeper discounts. Founded in 2011, GoodRx has grown rapidly by providing price transparency and coupons for medications, making it easier for users to compare drug prices across various pharmacies. The company went public in 2020, further expanding its reach and services.
How to land this job
Tailor your resume to showcase leadership in building and managing high-performing creative teams, emphasizing your strategic oversight of multi-platform marketing campaigns for both B2B and B2C audiences, as this aligns directly with GoodRx's need for a Director, Creative who can lead their Voice & Copy team effectively.
Highlight your experience in developing brand voice, copy guidelines, and large-scale campaigns that demonstrate your ability to bring brand strategy to life consistently across various channels including video, digital, print, and social media.
Apply to the Director, Creative position through multiple platforms such as GoodRx's official careers page, LinkedIn, and reputable job boards to maximize your application visibility and ensure you reach the right hiring managers.
Connect on LinkedIn with current GoodRx employees in the marketing, brand, and creative departments. When reaching out, use ice breakers like commenting on recent GoodRx campaigns you admire or asking about how their team integrates B2B and B2C strategies in creative work to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description like 'creative leadership,' 'brand strategy,' 'multi-platform campaigns,' 'B2B and B2C marketing,' 'team building,' and 'voice & copy development' to improve your chances of passing initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, find multiple application channels, and identify LinkedIn connections within GoodRx, so you can focus more on preparing for interviews and networking effectively.
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