Job summary
Job post source
This job is directly from SBH Fashion
Job overview
The Head of Marketing & PR at SBH Fashion leads brand marketing initiatives for the women's ready-to-wear brand, focusing on building brand equity, awareness, and supporting commercial goals.
Responsibilities and impact
The role involves developing brand strategies, leading PR and communications, driving retail marketing, managing partnerships, planning events, leading a small team, and collaborating cross-functionally to meet business objectives.
Compensation and benefits
The salary range is $160,000-$170,000 plus bonus; no additional benefits are specified.
Experience and skills
Candidates need significant brand marketing and PR experience in premium or luxury women's ready-to-wear, proven leadership managing small teams, strong strategic and execution skills, excellent press and influencer networks, and strong communication and organizational abilities.
Work environment and culture
The work environment is fast-paced and founder-led, requiring adaptability and entrepreneurial spirit.
Company information
SBH Fashion is a women's ready-to-wear brand focusing on premium or luxury market segments.
Team overview
The candidate will manage and mentor two direct reports and collaborate closely with overseas HQ digital marketing teams.
Unique job features
The role offers leadership over brand marketing with opportunities to engage in strategic and executional tasks, including global brand alignment and high-profile events.
Company overview
SBH Fashion is a prominent player in the fashion industry, specializing in the design, manufacturing, and distribution of contemporary apparel and accessories. The company generates revenue through wholesale partnerships with major retailers, direct-to-consumer sales via its e-commerce platform, and private label services for other brands. Founded in 1985, SBH Fashion has a rich history of innovation and trendsetting, consistently adapting to the evolving market demands while maintaining a commitment to quality and style.
How to land this job
Position your resume to highlight leadership in brand marketing and PR within premium or luxury womenswear, emphasizing strategic brand development and execution.
Showcase your ability to manage and mentor teams, drive retail marketing initiatives, and collaborate cross-functionally with merchandising, retail, digital, and product teams.
Apply through multiple channels including SBH Fashion’s corporate website and LinkedIn to maximize your chances of being noticed.
Connect with marketing and PR professionals at SBH Fashion on LinkedIn, using ice breakers like commenting on recent brand campaigns or asking about the company’s approach to global-local marketing alignment.
Optimize your resume for ATS by incorporating keywords such as 'brand strategy,' 'PR execution,' 'retail marketing,' 'team leadership,' and 'fashion industry relationships' to pass initial screenings.
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