Job summary
Job post source
This job is directly from ClassDojo
Job overview
As the 0 to 1 Marketing Leader at ClassDojo, you will drive the development and execution of innovative marketing strategies to significantly enhance the company's growth and brand engagement.
Responsibilities and impact
You will experiment with and scale go-to-market strategies, collaborate with cross-functional teams, and turn data and insights into effective tactics that promote growth and deepen brand love.
Compensation and benefits
The salary range for this position is $200,000 - $278,000 in CA, WA, NY, NJ, CT, and $170,000 - $236,500 in other states, with considerations for geographic location, experience, and skillset.
Experience and skills
Candidates should have at least 8 years of marketing experience, a strong focus on consumer products, and proven success in high-growth environments, particularly in subscription-based models.
Career development
This role offers opportunities to experiment with innovative marketing strategies and contribute to the transformation of education on a global scale.
Work environment and culture
ClassDojo fosters a mission-driven environment with a talented team passionate about education, promoting a culture of innovation and collaboration.
Company information
ClassDojo is a leading communication app connecting K-8 teachers, children, and families, actively used in over 95% of US schools and reaching over 50 million children globally.
Team overview
You will collaborate closely with co-founders, the CTO, and heads of various departments, working in a dynamic and innovative team environment.
Job location and travel
This position is remote, allowing for significant hours overlap with one of the Americas time zones.
Application process
Interested candidates should apply through the ClassDojo career website, where they can also access additional resources and information about the company.
Unique job features
This role is unique in its focus on pioneering marketing strategies that directly impact the future of education and the growth of a global consumer education brand.
Company overview
ClassDojo is an educational technology company that provides a communication platform for teachers, students, and parents to share in-class experiences through photos, videos, and messages. The company generates revenue through premium features and services offered to schools and parents, such as ClassDojo Plus, which includes additional tools for student engagement and learning. Founded in 2011 by Sam Chaudhary and Liam Don, ClassDojo has grown significantly, becoming a widely used tool in classrooms around the world, emphasizing positive reinforcement and community building in education.
How to land this job
Position your resume to showcase your extensive experience in marketing and growth, particularly your success in developing go-to-market strategies for consumer products.
Highlight your experience in high-growth environments and any leadership roles you've held that demonstrate your ability to drive market-channel fit and growth.
Emphasize your understanding of network growth and revenue generation, especially in subscription-based or marketplace models, as this is crucial for the role at ClassDojo.
Incorporate keywords from the job description, such as 'go-to-market strategies,' 'network growth,' and 'consumer products,' to optimize your resume for ATS systems.
Apply through multiple channels, including ClassDojo's corporate site and LinkedIn, to maximize your chances of being noticed for the position.
Connect with professionals in the marketing division at ClassDojo on LinkedIn to learn more about the role and the company culture; potential ice breakers could include asking about their experiences with innovative marketing strategies or expressing your admiration for ClassDojo's impact on education.
Consider using Jennie Johnson's Power Apply feature to streamline your application process, ensuring your resume is tailored, and your networking efforts are effective.
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