Job summary
Job post source
This job is directly from SeaWorld Parks & Entertainment
Job overview
The Marketing Specialist at SeaWorld Parks & Entertainment plays a key role in managing marketing efforts for Busch Gardens and Adventure Island to enhance guest engagement and visitation.
Responsibilities and impact
The role involves managing the marketing calendar, coordinating with media and creative teams, leading digital asset management, supporting engagement campaigns, overseeing email marketing, participating in campaign brainstorming, coordinating creative productions, and collaborating with various teams to drive park attendance.
Compensation and benefits
The position offers paid time off, complimentary park tickets and passes, discounts on food and merchandise, medical, dental, and vision insurance, 401K retirement plan, voluntary insurance, life and disability benefits, tuition reimbursement, flexible spending accounts, employee assistance, and legal assistance plans.
Experience and skills
Candidates should have a bachelor's degree or equivalent experience, at least 1 year in marketing or related fields, strong Microsoft Office skills, organizational and analytical skills, client relationship and negotiation abilities, and effective communication skills.
Work environment and culture
The company values collaboration, entrepreneurial spirit, and delivering exceptional guest service in a fun and positive environment at Busch Gardens Tampa offices.
Company information
SeaWorld Parks & Entertainment operates Busch Gardens and Adventure Island, focusing on delivering thrilling and memorable experiences to guests worldwide.
Job location and travel
The job is based in the offices at Busch Gardens Tampa, requiring a 5-day work schedule with availability for nights and weekends as needed.
Unique job features
The role includes unique perks like complimentary park access, employee discounts, and involvement in diverse marketing activities across multiple disciplines.
Company overview
SeaWorld Parks & Entertainment is a leading theme park and entertainment company known for its marine-life-based zoological parks. They generate revenue through ticket sales, merchandise, food and beverage sales, and special events. Founded in 1964, SeaWorld has expanded to include multiple locations across the United States, offering attractions that combine thrilling rides with educational exhibits and conservation efforts. The company has faced scrutiny and legal challenges over animal welfare issues but has made significant strides in improving its practices and public image.
How to land this job
Position your resume to highlight experience in marketing calendar management, digital asset coordination, and campaign development, as these are core to the Marketing Specialist role at SeaWorld Parks & Entertainment.
Emphasize your ability to collaborate cross-functionally with creative teams, media agencies, and internal departments, showcasing strong project management and communication skills.
Apply through multiple channels including SeaWorld Parks & Entertainment's corporate careers site and LinkedIn, increasing your visibility and chances of being noticed.
Connect with marketing and guest experience professionals at SeaWorld Parks & Entertainment on LinkedIn; use ice breakers such as commenting on recent park campaigns, expressing enthusiasm for their guest engagement strategies, or asking about their experience working on multi-channel marketing efforts.
Optimize your resume for ATS by incorporating keywords from the job description like 'marketing calendar,' 'digital asset management,' 'campaign development,' 'CRM,' and 'cross-functional collaboration' to ensure your resume passes initial screening.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms for submission, and find relevant LinkedIn connections, allowing you to focus more on networking and interview preparation.
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