Job summary
Job post source
This job is directly from Core Education
Job overview
The Content Writer – Enrollment Communication Specialist at Core Education crafts strategic, student-focused messaging to support enrollment growth for partner institutions through compelling, conversion-driven content.
Responsibilities and impact
The role involves writing persuasive content for email campaigns, landing pages, social media, and SMS, developing messaging frameworks for learner personas, collaborating with designers and strategists, editing content for clarity and consistency, applying SEO and marketing best practices, and adapting tone to various institutional brands.
Experience and skills
Candidates need 3–5 years of experience in higher education enrollment or performance marketing writing, a strong portfolio of multi-channel copy, ability to develop early-stage campaign messaging, familiarity with CRM tools like Slate or HubSpot is a plus, excellent collaboration and communication skills, and a Bachelor's degree or equivalent experience.
Work environment and culture
Core Education is a high-growth public benefit corporation focused on innovation and partnership with colleges to enhance enrollment through digital and data-driven strategies.
Company information
Core Education is a public benefit corporation that partners with colleges and universities to drive enrollment growth through business model transformation, shared services, data, and digital innovation.
Job location and travel
This is a contract position with flexible scheduling, estimated 10–20 hours per week, with no fixed recurring time commitments.
Unique job features
The position offers flexible, part-time contract work focused on strategic enrollment communication with opportunities to influence higher education marketing through innovative, student-centric storytelling.
Company overview
Core Education is a global education company that specializes in providing innovative learning solutions and educational services. The company focuses on developing digital content, educational software, and technology-driven teaching tools to enhance learning experiences for students and educators worldwide. Core Education generates revenue through the sale of its products and services to schools, educational institutions, and government bodies. Established with a mission to transform education through technology, the company has a history of collaborating with educational experts to create impactful learning environments. Candidates should be aware of Core Education's commitment to leveraging technology to improve educational outcomes.
How to land this job
Tailor your resume to highlight your experience in crafting student-focused, conversion-driven content for higher education enrollment campaigns, emphasizing your ability to write for email, landing pages, social media, and SMS channels.
Showcase your skills in developing messaging frameworks for diverse learner personas and your familiarity with CRM-integrated communication tools like Slate, HubSpot, or Salesforce, as these are key to the role.
Apply through multiple platforms including Core Education's corporate career site, LinkedIn, and relevant job boards to maximize your application visibility.
Connect with current Content Writers, Enrollment Communication Specialists, or team members in Core Education’s marketing or enrollment divisions on LinkedIn; start conversations by mentioning your admiration for their student-centric storytelling approach or asking about recent enrollment campaigns they've worked on.
Optimize your resume for ATS by incorporating keywords such as 'enrollment communication,' 'conversion-driven copy,' 'student lifecycle communications,' 'CRM messaging,' and 'higher education marketing' to improve your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailoring your resume, applying through multiple channels, and identifying LinkedIn contacts to network with, freeing you to focus on preparing for interviews and refining your writing portfolio.
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