Job summary
Job post source
This job is directly from CoStar Group
Job overview
The Brand Marketing Director at LoopNet will oversee brand marketing and audience engagement efforts to enhance brand awareness and sentiment, aligning strategies with company goals.
Responsibilities and impact
Key responsibilities include developing and executing brand strategy, leading brand messaging and campaigns, coaching team members, and analyzing brand initiative effectiveness.
Compensation and benefits
CoStar Group offers generous compensation, performance-based incentives, comprehensive healthcare, 401(K) matching, tuition reimbursement, and various wellness benefits.
Experience and skills
Candidates should have a Bachelor's degree, experience in brand marketing, expertise in B2B channel activation, and strong analytical and communication skills.
Career development
CoStar Group invests in professional growth through internal training, tuition reimbursement, and an inter-office exchange program.
Work environment and culture
The company promotes a collaborative and innovative culture, emphasizing empowerment and success for both employees and customers.
Company information
CoStar Group is a leading provider of real estate information and analytics, with over 35 years of experience and a mission to digitize real estate.
Team overview
The candidate will lead a small team of content marketing, field marketing, and communications professionals within a larger marketing department.
Company overview
CoStar Group is a leading provider of commercial real estate information, analytics, and online marketplaces. They generate revenue by offering subscription-based access to their extensive database of property information, analytics tools, and marketing services. Founded in 1987, CoStar has grown through strategic acquisitions, including LoopNet and Apartments.com, which have expanded their reach and capabilities. The company is known for its comprehensive data and innovative technology, making it a critical resource for real estate professionals.
How to land this job
Tailor your resume to highlight your expertise in brand strategy development, audience engagement, and measurable brand improvement, as these are central to the Brand Marketing Director role at LoopNet.
Emphasize your experience in B2B marketing, particularly in digital advertising and thought leadership, aligning with the responsibilities outlined in the job description.
Apply through multiple platforms including CoStar Group's corporate site and LinkedIn to maximize your application reach.
Connect with professionals in the marketing division at CoStar Group on LinkedIn to gain insights into the team culture and expectations, using ice breakers like asking about recent campaigns or sharing your thoughts on brand strategy in the real estate sector.
Ensure your resume is optimized for ATS by incorporating relevant keywords from the job description, such as 'brand messaging,' 'audience engagement,' and 'B2B marketing,' to improve your chances of passing initial screenings.
Utilizing Jennie Johnson's Power Apply feature can simplify your application process by tailoring your resume, identifying optimal application channels, and helping you connect with key individuals in your desired division, allowing you to focus on your job search effectively.
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