Job summary
Job post source
This job is directly from DailyPay
Job overview
The Senior Associate, B2B Digital Marketing at DailyPay focuses on driving lead generation and optimizing digital marketing efforts to improve conversion rates and enhance the customer journey.
Responsibilities and impact
The role involves developing and executing CRO strategies, analyzing digital channels, implementing A/B testing, partnering with teams for research and website personalization, working with SEO consultants, and optimizing chat functionality to improve lead capture and engagement.
Compensation and benefits
The position offers competitive compensation, opportunity for equity ownership, private health insurance option, employee resource groups, company outings, generous PTO, and a 5% pension contribution.
Experience and skills
Candidates should have a Bachelor's degree or equivalent, 3+ years in B2B marketing with a focus on digital demand generation and CRO, strong data analysis and project management skills, familiarity with tools like Marketo, GA4, CrazyEgg, and Tableau, and strong communication and collaboration abilities.
Work environment and culture
DailyPay promotes a collaborative, data-driven environment with a focus on employee engagement and financial well-being, supported by employee resource groups and company events.
Company information
DailyPay is a worktech company headquartered in New York City, known for its leading on-demand pay solution that helps employers strengthen employee relationships and support financial well-being.
Team overview
The role is part of the B2B Client Acquisition team, reporting to the Director of B2B Programs, working closely with demand generation, web, market intelligence, and customer advocacy teams.
Job location and travel
The company is headquartered in New York City with operations across the US and Belfast; specific job location details are not provided.
Unique job features
The job features a focus on CRO across multiple digital channels, use of advanced tools for testing and analytics, and involvement in innovative digital marketing strategies including AI chat optimization.
Company overview
DailyPay is a financial technology company that provides on-demand pay solutions, allowing employees to access their earned wages before their scheduled payday. They generate revenue through transaction fees charged to users and partnerships with employers who offer DailyPay as a benefit to their workforce. Founded in 2015, DailyPay has grown rapidly, securing significant investment funding and forming alliances with major corporations to enhance financial wellness and reduce employee turnover.
How to land this job
Position your resume to highlight your expertise in Conversion Rate Optimization (CRO), digital demand generation, and your ability to analyze data to drive full-funnel lead generation for B2B audiences.
Emphasize your experience with CRO tools like Marketo, GA4, CrazyEgg, and Tableau, as well as your skills in A/B testing, SEO, and improving user experience through website personalization and chat optimization.
Apply through multiple channels including DailyPay’s corporate careers page, LinkedIn, and reputable job boards to maximize your visibility and chances of landing an interview.
Connect with professionals in DailyPay’s B2B Client Acquisition or Digital Marketing teams on LinkedIn; use ice breakers like commenting on their recent marketing campaigns, asking about their experience with DailyPay’s CRO strategies, or expressing enthusiasm about the company’s innovative approach to employee financial well-being.
Optimize your resume for ATS by incorporating keywords such as 'Conversion Rate Optimization,' 'B2B digital marketing,' 'A/B testing,' 'SEO,' 'data analysis,' and the specific tools mentioned in the job description to ensure your resume passes initial screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn connections, saving you time and increasing your job search efficiency.
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