Job summary
Job post source
This job is directly from CBRE
Job overview
The Senior Marketing Specialist at CBRE is responsible for designing and executing marketing materials nationally, primarily for Industrial & Logistics property types, supporting business development and promoting CBRE's services.
Responsibilities and impact
The role involves developing sales collateral, collaborating with brokers and leadership, planning industry events, creating marketing content, managing social media campaigns, maintaining website content, executing email marketing campaigns, and improving content repositories to drive sales engagement.
Company overview
CBRE, or Coldwell Banker Richard Ellis, is a global leader in commercial real estate services and investments. They provide a wide range of services including property sales, leasing, facilities management, and valuation. Founded in 1906, CBRE has grown through strategic acquisitions and organic growth to become a Fortune 500 company. They generate revenue through transaction fees, management fees, and advisory services, catering to a diverse client base that includes corporations, property owners, investors, and governments. Understanding CBRE's commitment to innovation and sustainability can be crucial for prospective employees.
How to land this job
Tailor your resume to highlight your experience in creating and managing marketing collateral, especially within industrial and logistics sectors, emphasizing your ability to align materials with a global brand like CBRE.
Showcase your skills in cross-functional collaboration with brokers, leadership, and marketing teams, as well as your experience managing multiple projects simultaneously and driving innovative marketing initiatives.
Apply through multiple channels including the CBRE corporate careers site and LinkedIn to maximize your application’s visibility and increase your chances of being noticed.
Connect with current CBRE marketing professionals on LinkedIn, particularly those in advisory and transaction marketing, and use ice breakers such as commenting on recent CBRE marketing campaigns or asking about their experience with cross-functional projects.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing collateral,' 'cross-functional collaboration,' 'digital campaigns,' 'content development,' and 'brand management' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, freeing up your time to focus on preparing for interviews and networking.
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