Job summary
Job post source
This job is directly from Stanley 1913
Job overview
The Consumer Insights Manager at Stanley 1913 leads consumer research to influence product, brand, and growth strategies, ensuring a consumer-first approach across the company.
Responsibilities and impact
The role involves leading consumer segmentation research, supporting brand and creative strategy, collaborating on product innovation, managing quantitative and qualitative studies, partnering across functions, and monitoring trends and foresight.
Compensation and benefits
The salary range is $106,000 to $130,000 USD, with eligibility for annual bonuses, dental, vision, 401(k), paid time off, and 14 paid holidays, plus other benefits.
Experience and skills
Requires 5+ years in consumer insights or market research, proficiency in quantitative and qualitative research tools, strong analytical and communication skills, and experience managing external agencies; a bachelor's degree is required, master's preferred.
Career development
Offers exposure to diverse industries, professional networking, and development opportunities within Morgan Street Holdings, the parent company.
Work environment and culture
Stanley 1913 values diversity, inclusion, and a consumer-centric culture with collaboration across global teams in a dynamic environment.
Company information
Stanley 1913, founded in 1913, is known for durable consumer products like vacuum bottles and the Quencher series, focusing on sustainable, stylish products and is part of Morgan Street Holdings, a global enterprise.
Team overview
The role reports to the Sr. Director of Brand Strategy & Consumer Insights within the Marketing organization, working closely with brand, product, design, and innovation teams.
Unique job features
The position offers a unique blend of strategic and tactical research responsibilities, involvement in cross-functional innovation, and use of advanced research and trend analysis tools.
Company overview
Stanley 1913, a renowned brand under PMI Worldwide, specializes in designing and manufacturing durable, high-performance outdoor and lifestyle products, particularly vacuum-insulated bottles, mugs, and food containers. The company generates revenue through the sale of these premium products, which are known for their rugged durability and thermal retention capabilities, catering to outdoor enthusiasts and everyday users alike. Founded in 1913 by inventor William Stanley Jr., the brand has a rich history of innovation, including the creation of the all-steel vacuum bottle, which revolutionized portable beverage storage. Stanley 1913 continues to uphold its legacy of quality and reliability, making it a trusted name in the market.
How to land this job
Tailor your resume to highlight your expertise in consumer insights, emphasizing experience with both quantitative and qualitative research methods like segmentation, brand tracking, and concept testing relevant to Stanley 1913's consumer-first approach.
Showcase your ability to translate complex data into compelling narratives and actionable insights that influence brand, product, and innovation strategies, aligning with Stanley’s mission to elevate everyday moments.
Apply through multiple channels such as the Stanley 1913 corporate careers page, LinkedIn, and relevant job boards to maximize your application’s visibility for the Consumer Insights Manager role.
Connect with professionals in Stanley 1913’s Marketing and Brand Strategy divisions on LinkedIn; use ice breakers like commenting on their recent campaigns, asking about the consumer research tools they favor, or expressing enthusiasm for Stanley’s sustainable product innovation culture.
Optimize your resume for ATS by incorporating keywords from the job description such as 'consumer segmentation,' 'brand health tracking,' 'concept testing,' 'trend analysis,' and specific tools like Qualtrics, Power BI, and Tableau to ensure your application passes automated screenings.
Utilize Jennie Johnson’s Power Apply feature to automate tailored resume customization, multi-channel application submissions, and strategic LinkedIn networking, freeing you to focus on preparing for interviews and deeper research into Stanley 1913.
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