Job summary
Job post source
This job is from a recruiting firm hiring for a separate company.
Job overview
The Marketing Director role at LHH focuses on leading integrated brand and B2B marketing efforts to enhance customer experiences and drive growth in retail and convenience store sectors.
Responsibilities and impact
The candidate will develop and execute brand marketing plans, manage a marketing team, oversee marketing integration for M&A, support franchise growth with Sales, lead sponsorships, direct media planning, design promotions, and conduct market research.
Experience and skills
Requires 10+ years in marketing, preferably in retail, fuel, or franchise sectors, with expertise in brand positioning, campaign execution, B2B marketing, sales enablement, national media planning, and managing large budgets; experience in convenience retail, QSR, or energy industries and managing high-profile sponsorships is preferred.
Job location and travel
The position is onsite in Dallas, TX.
Company overview
LHH, formerly known as Lee Hecht Harrison, is a global provider of talent development and transition solutions. They specialize in career transition, leadership development, employee engagement, and change management services. The company generates revenue by offering consulting services to businesses seeking to optimize their workforce and enhance leadership capabilities. Founded in 1967, LHH is a subsidiary of the Adecco Group, a world-leading HR solutions provider, which underscores its strong market presence and extensive resources.
How to land this job
Position your resume to highlight over 10 years of progressive marketing experience, especially in retail, fuel, or franchise sectors, emphasizing your expertise in brand development, digital web strategy, and lead generation relevant to LHH's needs.
Emphasize leadership skills managing cross-functional teams and large marketing budgets, as well as your success in national media planning and executing integrated B2B marketing campaigns and sponsorships like Motorsports or MLB.
Apply to the Marketing Director role through multiple channels, including LHH's corporate careers page and LinkedIn, to maximize your application visibility and chances of consideration.
Connect with current marketing professionals and leaders within LHH's retail or B2B marketing divisions on LinkedIn; open conversations with ice breakers like commenting on recent campaigns or asking about team culture and growth opportunities.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand positioning,' 'campaign execution,' 'B2B marketing,' 'media planning,' 'lead generation,' and 'marketing operations' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate targeted applications, resume customization, and LinkedIn networking, freeing you to focus on preparing for interviews and refining your personal brand.
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