Job summary
Job post source
This job is directly from Zimmerman Advertising
Job overview
The Social Media Director at Zimmerman Advertising leads social media strategy and content creation to drive engagement and traffic across digital platforms, impacting client campaigns and brand presence.
Responsibilities and impact
The role involves managing content strategy and calendars, developing creative digital content, recommending influencer campaigns, analyzing social metrics, collaborating across teams, and overseeing content creators to ensure alignment with client goals.
Experience and skills
Candidates need a Bachelor's degree in Advertising, Marketing, Business or equivalent experience, 5-7 years in advertising/marketing, expertise in social media metrics, influencer marketing, content strategy, strong communication and leadership skills, and proficiency with Adobe Creative Suite is preferred.
Company information
Zimmerman Advertising is an agency focused on integrated marketing solutions involving creative, strategy, media, analytics, and technical teams.
Company overview
Zimmerman Advertising is a leading full-service advertising agency specializing in retail brands. They generate revenue through a diverse range of services, including strategic planning, creative development, media buying, and digital marketing. Founded in 1984 by Jordan Zimmerman, the company has grown significantly, becoming a part of the Omnicom Group, one of the largest global marketing and communications networks. Known for its data-driven approach and focus on driving measurable results, Zimmerman Advertising has a robust portfolio of high-profile clients across various industries.
How to land this job
Tailor your resume to highlight your leadership in social media strategy, content creation, and influencer marketing, emphasizing your ability to manage cross-functional teams and develop integrated campaigns that align with client goals.
Focus on showcasing your expertise in analyzing social media metrics to optimize campaigns, your proficiency with major social platforms, and your adaptability to emerging trends and technologies, including paid and organic social strategies.
Apply through Zimmerman Advertising's corporate career page and LinkedIn, as using multiple platforms increases your chances of visibility and consideration for the Social Media Director role.
Connect with current employees in Zimmerman Advertising’s social media or integrated strategy teams on LinkedIn; start conversations by commenting on recent campaigns they’ve worked on or asking about their experience managing influencer partnerships.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content strategy,' 'influencer marketing,' 'social media metrics,' 'integrated campaigns,' and 'cross-department collaboration' to improve your chances of passing automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, identify multiple application channels, and find relevant LinkedIn contacts, letting you focus your energy on preparing for interviews and networking effectively.
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