Job summary
Job post source
This job is directly from White Plains Hospital
Job overview
The Digital Marketing Coordinator at White Plains Hospital supports the marketing team to implement digital strategies that enhance patient and prospect acquisition and retention.
Responsibilities and impact
The role involves managing online reputation, creating and optimizing physician profiles, maintaining provider data, coordinating digital media partnerships, supporting CRM programs, updating website content, creating graphics, managing inquiries, collaborating on digital projects, and assisting with digital performance reporting and market research.
Experience and skills
Candidates should have a bachelor's degree in marketing or a related field, 2-3 years of experience in marketing or digital marketing, familiarity with website CMS or marketing CRM platforms is preferred, and proficiency in Microsoft Office or Microsoft 365 is required.
Work environment and culture
The work environment includes frequent computer use, managing competing priorities, adaptability to high-stress situations, and occasional travel to hospital offsite locations.
Company information
White Plains Hospital is a healthcare institution focused on patient care and community health, providing various medical services and operating multiple facilities.
Job location and travel
The position is based at White Plains Hospital with potential travel to different hospital offsite locations as needed.
Company overview
White Plains Hospital is a leading healthcare provider in Westchester County, New York, specializing in a wide range of medical services including emergency care, oncology, cardiology, and orthopedics. The hospital generates revenue through patient services, medical procedures, and partnerships with insurance companies. Established in 1893, it has a rich history of medical innovation and community service, continually expanding its facilities and services to meet the evolving needs of the population.
How to land this job
Tailor your resume to highlight your experience with digital marketing tools, online reputation management, and CRM platforms, emphasizing your ability to support multi-channel digital campaigns and website content updates.
Showcase your skills in project management, attention to detail, and collaboration with cross-functional teams, particularly in healthcare or similar fast-paced environments.
Apply through multiple channels including White Plains Hospital's official career site, LinkedIn, and relevant healthcare job boards to maximize your application's visibility.
Connect with digital marketing team members or the Assistant Director, Digital Marketing & Engagement at White Plains Hospital on LinkedIn; start conversations by mentioning your interest in their digital reputation strategies or recent digital initiatives like Pinterest or Nextdoor campaigns.
Optimize your resume for ATS by incorporating keywords from the job description such as 'online reputation management,' 'Google My Business,' 'CRM,' 'digital media partnerships,' and 'content updates' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with the right keywords, and identify LinkedIn contacts for networking, freeing up your time to focus on preparing for interviews and refining your skills.
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