G-III Apparel Group

Director, Global Marketing, Converse Licensed Apparel

NEW YORK, NYPosted a month ago

Job summary

  • Job post source

    This job is directly from G-III Apparel Group

  • Job overview

    The Director, Global Marketing for Converse Licensed Apparel at G-III Apparel Group leads global marketing initiatives to elevate brand awareness, sales, and customer acquisition for Converse apparel, impacting brand growth and consumer connection.

  • Responsibilities and impact

    The role involves developing and executing global marketing strategies and omnichannel campaigns, collaborating cross-functionally with product, sales, and retail teams, managing marketing calendars and budgets, and leveraging data to optimize campaign performance.

  • Compensation and benefits

    The position offers a salary range of $125,000 to $160,000 per year with benefits implied but not detailed in the description.

  • Experience and skills

    Candidates need 10+ years in global brand marketing within activewear or sportswear, experience with global brand ecosystems like Converse or Nike, strong brand management, strategic and hands-on marketing skills, and excellent communication abilities.

  • Work environment and culture

    The company values entrepreneurial spirit, collaboration, adaptability, and a fast-paced environment within a large brand ecosystem.

  • Company information

    G-III Apparel Group is a global fashion company with over 30 licensed and owned brands, excelling in design, sourcing, manufacturing, distribution, and marketing.

  • Team overview

    The candidate will join the Brand Image Group-Marketing team, reporting to the Vice President of Global Marketing.

  • Job location and travel

    The job is located in New York with no specific mention of remote work or travel requirements.

  • Unique job features

    This role uniquely blends strategic oversight with hands-on execution in a hybrid B2B/B2C environment, requiring collaboration with global and regional teams and alignment with Converse and Nike brand standards.

Company overview

G-III Apparel Group is a leading manufacturer and distributor of apparel and accessories, specializing in outerwear, dresses, sportswear, and swimwear. They generate revenue through wholesale operations with major retailers, as well as their own retail stores and e-commerce platforms. Founded in 1956, the company has grown significantly through strategic acquisitions and licensing agreements with renowned brands like Calvin Klein, Tommy Hilfiger, and DKNY. Their diverse portfolio and strong brand partnerships have positioned them as a key player in the global fashion industry.

How to land this job

  • Position your resume to highlight your extensive experience in global brand marketing within activewear or sportswear, emphasizing any work with large brand ecosystems like Converse, Nike, or similar.

  • Focus on demonstrating your ability to develop and execute integrated omnichannel marketing strategies, showcasing collaboration with product, sales, and regional teams across wholesale, DTC, and international markets.

  • Apply through multiple platforms including G-III Apparel Group's corporate career site, LinkedIn, and other job boards where the role is posted to maximize your visibility.

  • Connect with current employees in the Brand Image Group or Global Marketing division at G-III Apparel Group on LinkedIn; start conversations with ice breakers like commenting on recent Converse campaigns, asking about their experience working with licensed apparel, or inquiring about the team culture and expectations for this role.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'global marketing strategy,' 'integrated campaigns,' 'brand storytelling,' 'cross-functional collaboration,' and 'data-driven marketing optimization' to ensure it passes initial screenings.

  • Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts to network with, allowing you to focus your energy on interview preparation and strategic networking.

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