Job summary
Job post source
This job is directly from KFC
Job overview
The Associate Brand Manager, Value at KFC supports the Director of Value by managing value-based promotions and innovations to drive brand growth over an 18-month calendar.
Responsibilities and impact
The role involves leading cross-functional teams to develop, validate, and launch value innovation projects, managing marketing materials and campaigns, and presenting progress at key meetings.
Experience and skills
Requires 4 years post-undergraduate experience, preferably with an MBA, strong project leadership, analytical skills, marketing fundamentals, and experience in restaurant, foodservice, or CPG sectors.
Work environment and culture
KFC values innovation, diversity, employee success, and a fun, inclusive culture that encourages ideas and personal growth.
Company information
KFC is a leading global chicken restaurant chain with a 60-year history, part of Yum! Brands, a top global restaurant company with over 45,000 locations worldwide.
Job location and travel
Based in Louisville, Kentucky, with no specific remote or travel details provided.
Unique job features
The role offers involvement in breakthrough innovation projects and cross-functional leadership within a large, successful global brand.
Company overview
KFC, also known as Kentucky Fried Chicken, is a global fast-food restaurant chain specializing in fried chicken. Founded by Colonel Harland Sanders in 1952, the company has grown to become one of the largest and most recognizable fast-food brands worldwide. KFC generates revenue through its extensive menu offerings, including chicken sandwiches, wraps, sides, and beverages, as well as through franchise operations. The brand is known for its secret blend of 11 herbs and spices, which has remained a closely guarded secret and a key differentiator in the fast-food industry.
How to land this job
Position your resume to highlight your experience leading cross-functional teams and managing projects from ideation through national launch, emphasizing your ability to drive value innovation in marketing.
Focus on showcasing your skills in audience insight development, stage-gate project management, and collaboration with finance and operations to validate and launch marketing promotions.
Apply through multiple channels including KFC’s corporate careers site, LinkedIn, and Yum! Brands’ job portals to maximize your application visibility.
Connect with current KFC marketing or brand management professionals on LinkedIn; use ice breakers like commenting on recent KFC campaigns or asking about their experience working on value innovation projects.
Optimize your resume for ATS by incorporating keywords such as 'value innovation,' 'cross-functional leadership,' 'stage-gate process,' 'marketing promotions,' and 'consumer insights' directly from the job description.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, locate multiple application portals, and identify relevant KFC contacts on LinkedIn, allowing you to focus your energy on preparing for interviews and networking.
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