Job summary
Job post source
This job is directly from Scholastic
Job overview
The Sr. Director, Growth Marketing at Scholastic leads digital growth strategies for e-commerce platforms, driving customer acquisition and revenue growth through data-driven marketing.
Responsibilities and impact
The role involves defining growth strategy, managing paid and organic digital marketing channels, leading a marketing team, collaborating with senior leaders, managing a large marketing budget, and innovating marketing technologies.
Compensation and benefits
The salary range is $170,000 to $185,000 annually; benefits include standard full-time employment perks and equal opportunity employment policies.
Experience and skills
Requires 10+ years in digital growth or performance marketing, expertise in multi-channel campaigns, financial acumen managing large budgets, strong leadership, and analytical skills; passion for children's literacy is preferred.
Work environment and culture
Scholastic promotes a non-discriminatory, inclusive work environment with a commitment to diversity and equal opportunity.
Company information
Scholastic is a company focused on children's literacy with multiple e-commerce platforms and a mission to support education and reading.
Team overview
The candidate will lead a high-performing team of digital growth and performance marketing experts, fostering innovation and accountability.
Job location and travel
The position is based in New York with full-time, regular employment status.
Unique job features
The role offers leadership over a $35M+ marketing budget and the opportunity to pioneer cutting-edge digital marketing technologies and strategies.
Company overview
Scholastic is a global children's publishing, education, and media company known for its wide range of books, educational materials, and multimedia products. They generate revenue through book sales, educational programs, and licensing deals. Founded in 1920 by Maurice R. Robinson, Scholastic has a rich history of promoting literacy and learning, with iconic series like Harry Potter, The Hunger Games, and Clifford the Big Red Dog. The company also provides educational technology and classroom magazines, making it a significant player in both the consumer and educational markets.
How to land this job
Position your resume to highlight leadership in digital growth and performance marketing, emphasizing strategic roadmap development and team leadership skills relevant to Scholastic's e-commerce platforms.
Emphasize experience managing multi-channel digital marketing campaigns including paid media, SEO, affiliate, and influencer marketing, aligning with Scholastic's focus on data-driven growth and customer acquisition.
Apply through Scholastic's corporate careers site and LinkedIn to maximize application visibility, ensuring you meet the job's strategic and financial oversight requirements.
Connect with current Scholastic marketing leaders or team members on LinkedIn; use ice breakers like commenting on recent Scholastic digital campaigns or expressing enthusiasm for their mission in children's literacy.
Optimize your resume for ATS by incorporating keywords such as 'digital growth strategy,' 'performance marketing,' 'customer acquisition,' 'paid media,' 'affiliate marketing,' and 'budget management' to pass initial screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find LinkedIn connections, allowing you to focus on interview preparation and networking.
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