Job summary
Job post source
This job is directly from theMednet
Job overview
The Director of Marketing (B2B Product Marketing) at theMednet leads pharma-facing marketing efforts to define messaging, support enterprise sales, and establish the brand as a trusted partner in the pharmaceutical industry.
Responsibilities and impact
The role involves owning pharma positioning and messaging, creating sales collateral, supporting enterprise deals, developing buyer personas, conducting market research, guiding GTM strategy, and producing thought leadership content.
Compensation and benefits
The position offers a competitive salary, meaningful equity, and a mission-driven team environment.
Experience and skills
Candidates should have 5-10+ years in B2B or product marketing, experience with enterprise sales, strong storytelling, analytical skills, and ability to work independently in a startup; pharma or RWE experience is a plus.
Career development
The role offers the opportunity to shape GTM strategy for a fast-growing healthtech platform and work closely with executive leadership, providing significant professional growth.
Work environment and culture
TheMednet values a doctors-first approach, can-do attitude, ownership, and respectful, professional teamwork in a fast-moving startup environment.
Company information
theMednet is a leading digital platform for oncologists, with over 80% usage in the field, focused on improving patient outcomes through education about new drugs, growing revenue at 200% YoY.
Team overview
The candidate will work closely with the CEO, sales leadership, and product teams in a collaborative environment.
Job location and travel
The position is based in New York City and is full-time.
Unique job features
This is the first marketing hire focused on pharma demand-side business, offering a strategic and hands-on role at the intersection of healthcare, data, and storytelling.
Company overview
theMednet is a healthcare technology company that provides an online platform designed to facilitate knowledge sharing among oncologists and other medical professionals. They generate revenue through subscription fees from medical institutions and partnerships with pharmaceutical companies. Founded in 2014, theMednet has grown by addressing the need for a centralized, reliable source of expert medical opinions and information, particularly in the field of oncology. Their platform allows doctors to ask questions and receive answers from leading experts, helping to improve patient care and outcomes.
How to land this job
Tailor your resume to emphasize your experience in B2B product marketing, especially your ability to craft pharma-facing positioning, messaging, and competitive differentiation, as this is central to theMednet's Director of Marketing role.
Highlight your skills in developing high-impact sales collateral such as decks, case studies, and custom RFP responses, and your experience partnering with enterprise sales teams to support deals, reflecting the job's hands-on and strategic nature.
Apply through multiple channels including theMednet's official corporate website and LinkedIn to maximize your chances of being noticed by recruiters and hiring managers.
Connect with current employees in the marketing, sales, or product divisions at theMednet on LinkedIn; use ice breakers like commenting on theMednet's rapid growth, their mission to improve doctors’ access to information, or asking about recent pharma marketing initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'pharma-facing positioning,' 'enterprise sales support,' 'messaging framework,' 'RWE,' 'HCP insights,' and 'go-to-market strategy' to ensure your resume passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume for ATS, and identify relevant LinkedIn connections for networking, allowing you to focus your energy on preparing for interviews and refining your pitch.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.