Job summary
Job post source
This job is directly from GSI
Job overview
The Growth Marketing Manager at GSI leads digital marketing efforts to drive user acquisition, engagement, and retention, impacting overall business growth.
Responsibilities and impact
The role involves managing digital marketing channels, executing campaigns, optimizing ads, conducting A/B testing, collaborating cross-functionally, and overseeing affiliate marketing growth.
Experience and skills
Requires D2C experience, managing media budgets over $20 million, team management skills, expertise in paid social media channels, and strong collaboration and strategic thinking abilities.
Company information
GSI is a D2C/B2C company specializing in scientifically backed personal care products, combining advanced formulation with industry expertise to create effective consumer solutions.
Company overview
GSI, or General Systems Inc., is a leading technology solutions provider specializing in innovative software and hardware products for various industries, including healthcare, finance, and manufacturing. The company generates revenue through the sale of proprietary software licenses, hardware products, and comprehensive service packages, including maintenance and support. Founded in 1985, GSI has a rich history of pioneering advancements in technology, such as the development of early enterprise resource planning (ERP) systems. Their commitment to research and development has positioned them as a key player in the tech industry.
How to land this job
Position your resume to showcase your direct-to-consumer (D2C) marketing experience, emphasizing your ability to manage large media budgets and lead cross-functional teams effectively at GSI.
Highlight your expertise in executing and optimizing multi-channel digital marketing campaigns including SEM, SEO, paid social, and affiliate marketing, as well as your skills in A/B testing and data-driven decision making.
Apply through multiple channels such as GSI's corporate career site, LinkedIn job postings, and reputable job boards to maximize your application’s visibility.
Connect with current GSI employees in the marketing or growth divisions on LinkedIn; start conversations with ice breakers like complimenting a recent campaign they led or asking about their experience working on D2C growth strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'D2C marketing,' 'media budget management,' 'A/B testing,' 'paid social media,' and 'cross-functional collaboration' to ensure your resume passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal job portals, and discover LinkedIn connections, freeing up your time to focus on interview preparation and networking.
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