Job summary
Job overview
The Director, Strategy at UM Worldwide is responsible for developing integrated, cross-channel strategic communications strategies that influence perceptions and encourage engagement.
Responsibilities and impact
Daily responsibilities include understanding business and target audiences, identifying and building target audiences, writing POVs, applying data for insights, presenting strategic recommendations, and managing junior strategy team members.
Compensation and benefits
The position offers a competitive salary and a Total Rewards package including medical and dental coverage, 401(k) plans, life insurance, and discretionary time off days.
Experience and skills
Candidates should have 7+ years of media strategy experience, proficiency in PowerPoint, Word, and Excel, and strong communication and relationship skills; a college degree is not required.
Career development
Opportunities for professional growth include developing relationships across teams and participating in industry competitions to enhance strategic skills.
Work environment and culture
UM Worldwide fosters a culture of Diversity, Equity & Belonging, prioritizing personal and professional growth, and encouraging an entrepreneurial spirit.
Company information
UM Worldwide is a global media agency under IPG Mediabrands, operating in over 100 countries with a commitment to leveraging analytics for client growth.
Team overview
The candidate will join a collaborative team that includes strategy, research, analytics, planning, and activation professionals.
Job location and travel
The position is based in New York, with additional offices across North America.
Application process
Candidates are encouraged to apply by submitting their application materials, although specific deadlines are not mentioned.
Unique job features
Unique aspects of the job include participation in industry competitions and a strong emphasis on fostering a culture of inclusion and belonging.
Company overview
UM Worldwide is a global media agency that specializes in providing innovative marketing solutions and media strategies for its clients. They generate revenue through media planning, buying, and data analytics services, helping brands optimize their advertising spend across various channels. Founded in 1999, UM Worldwide is part of the Interpublic Group (IPG) and has a strong reputation for leveraging data-driven insights to drive impactful marketing campaigns. Their client portfolio includes prominent brands across diverse industries, showcasing their expertise and adaptability in the dynamic media landscape.
How to land this job
Tailor your resume to showcase your expertise in developing integrated, cross-channel strategic communications strategies, emphasizing your understanding of target audiences and the wider communications environment.
Highlight your experience with data analysis and research, particularly in using tools like MRI-Simmons and Helixa, as these skills are crucial for the Strategy Director role at UM Worldwide.
Apply through multiple channels, including UM Worldwide's corporate site and LinkedIn, to maximize your chances of being noticed for this position.
Connect with professionals in the strategy division at UM Worldwide on LinkedIn to gain insights about the role; potential ice breakers could include discussing your thoughts on recent industry trends or asking for advice on how to succeed in the position.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'strategic communications', 'audience targeting', and 'media implications' to enhance your chances of passing initial screenings.
Consider utilizing Jennie Johnson's Power Apply feature to streamline your application process, allowing you to focus on networking and preparing for interviews while ensuring your application is tailored and optimized.
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