Job summary
Job overview
This Brand Content Lead role at BusPatrol focuses on leading content creation to enhance brand presence across multiple channels.
Responsibilities and impact
The role involves leading the creation of high-quality content for various channels including website copy and managing social media marketing and paid advertising efforts.
Experience and skills
Experience with social media marketing and paid advertising is required.
Company overview
BusPatrol is a technology company specializing in school bus safety solutions. They generate revenue by providing AI-powered stop-arm camera systems that capture and report illegal passing incidents, which are then processed for law enforcement and municipalities. Founded in 2017, BusPatrol has rapidly expanded its footprint across North America, partnering with school districts to enhance student safety through advanced video analytics and cloud-based data management. Their innovative approach not only improves safety but also creates a sustainable funding model through violation fines.
How to land this job
Position your resume to highlight your leadership in content creation and expertise in social media marketing and paid advertising, as these are key for the Brand Content Lead role at BusPatrol.
Emphasize your ability to craft high-quality, engaging content across multiple platforms, including website copy, social media, and other digital channels, demonstrating your versatility and strategic approach.
Apply through multiple avenues such as BusPatrol’s corporate careers page, LinkedIn job postings, and relevant industry job boards to maximize your application’s reach.
Connect with current employees in BusPatrol’s marketing or content teams on LinkedIn; start conversations with ice breakers like commenting on recent campaigns they’ve launched or asking about the company’s approach to content strategy.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'social media marketing,' 'paid advertising,' 'content creation,' and 'digital channels' to improve screening success.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, find multiple application portals, and identify key LinkedIn contacts, freeing you to focus on preparing for interviews and networking effectively.
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