Job summary
Job post source
This job is directly from American Student Assistance
Job overview
The Digital Marketing Manager at American Student Assistance leads paid media campaigns to support the nonprofit's mission of helping students explore career paths, impacting marketing strategy and execution.
Responsibilities and impact
The role involves managing and optimizing paid campaigns across platforms like Google Ads, YouTube, Meta, TikTok, and Snapchat, analyzing campaign metrics, collaborating with creative teams, managing vendor relationships, and mentoring junior staff.
Compensation and benefits
The position offers comprehensive medical, dental, and vision plans, a retirement plan with match, weekly lunches, commuter benefits, tuition reimbursement, generous PTO, Summer Fridays, and a holiday break, with a hybrid work schedule in Boston.
Experience and skills
Candidates need 5+ years managing paid media campaigns, strong Google Ads expertise, data-driven marketing skills, proficiency with Google Analytics and Tag Manager, creative collaboration ability, and a passion for the nonprofit's mission; a bachelor's degree is preferred.
Career development
The role includes mentoring junior staff, fostering professional growth through knowledge sharing on platform strategies, campaign analysis, and vendor collaboration.
Work environment and culture
American Student Assistance values work/life balance with flexible hybrid work, generous PTO, and a mission-driven, collaborative environment focused on education and career readiness for youth.
Company information
American Student Assistance is a national nonprofit focused on career-readiness education for students through digital experiences, advocacy, research, and impact investing.
Job location and travel
The job is based in Boston with a hybrid schedule requiring two days per week in the office.
Unique job features
The role offers unique opportunities to work on digital marketing for a nonprofit with a strong social mission, using diverse platforms and data-driven strategies to impact youth career education.
Company overview
American Student Assistance (ASA) is a nonprofit organization dedicated to helping students navigate the complex landscape of higher education and career planning. They provide free resources and tools for students to explore career paths, manage student loans, and make informed decisions about their educational journeys. ASA generates revenue through partnerships, grants, and donations, which support their mission of empowering students to achieve their educational and career goals. Founded in 1956, ASA has a long history of advocating for student success and financial literacy.
How to land this job
Position your resume to highlight your extensive experience managing paid media campaigns, especially your hands-on expertise with Google Ads, Google Analytics, and Google Tag Manager, as these are critical for the Digital Marketing Manager role at American Student Assistance.
Emphasize your ability to analyze campaign metrics daily and use data-driven insights to optimize performance, along with your skills in collaborating with creative teams and mentoring junior staff, reflecting the responsibilities outlined in the job description.
Apply through multiple channels including the American Student Assistance corporate careers page and LinkedIn to maximize your chances of being noticed for this role.
Connect with current Digital Marketing and Marketing team members at American Student Assistance on LinkedIn; use ice breakers like commenting on recent campaign successes or expressing enthusiasm for ASA's mission to help students explore career paths.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid media campaigns,' 'Google Ads,' 'performance marketing KPIs,' 'data-driven,' 'campaign optimization,' and 'digital marketing trends' to ensure it passes initial screenings.
Consider using Jennie Johnson's Power Apply feature to automate tailoring your resume, applying through multiple platforms, and identifying LinkedIn connections to network with, allowing you to focus your energy on preparing for interviews and building relevant skills.
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