Job summary
Job post source
This job is directly from Synchrony
Job overview
The SVP, Demand Generation and Growth Marketing at Synchrony leads performance marketing across paid, organic, and owned media to drive measurable growth and business impact.
Responsibilities and impact
The role involves leading media and channel strategy, managing media measurement, overseeing account and channel teams, fostering stakeholder relationships, driving data-driven marketing innovation, and collaborating cross-functionally to align marketing with business goals.
Compensation and benefits
The salary range is $235,000 to $390,000 annually, with eligibility for a 30% annual incentive and 30% annual equity targets, adjusted by location; benefits include standard employment perks and compliance with legal hiring requirements.
Experience and skills
Requires 15+ years marketing experience, 12+ years in performance marketing leadership, 6+ years managing large teams, proficiency in advanced marketing technologies, and strong cross-functional collaboration skills; MBA preferred.
Career development
Opportunities include leading transformative enterprise-wide initiatives, managing global teams, and fostering talent and career development within a large financial services company.
Work environment and culture
Synchrony promotes a diverse, inclusive culture valuing unique perspectives, with active diversity networks and a commitment to equal opportunity and reasonable accommodations.
Company information
Synchrony is a consumer financial services company focused on credit card and retail environments, emphasizing innovation, data-driven marketing, and regulatory compliance.
Team overview
The candidate will join a large, global performance marketing team reporting to the SVP Performance Marketing, working cross-functionally with analytics, brand, and communication teams.
Job location and travel
The position is based in the U.S. with salary adjustments for CA, NY Metro, and Seattle; legal work authorization in the U.S. is required.
Application process
Applicants must meet age and education requirements, pass background checks, and comply with federal regulations; internal posting rules apply for current employees.
Unique job features
This senior role uniquely integrates advanced marketing technologies like AI and machine learning to drive omni-channel customer acquisition and retention strategies.
Company overview
Synchrony is a premier consumer financial services company specializing in providing a range of credit products, including private label credit cards, dual cards, and installment loans. They generate revenue through interest and fees from their credit products, as well as partnerships with retailers, healthcare providers, and manufacturers to offer financing solutions. Founded in 2003 as a spin-off from GE Capital, Synchrony has grown to become a leader in consumer finance, leveraging technology and data analytics to enhance customer experiences and drive business growth.
How to land this job
Tailor your resume to emphasize leadership in performance marketing across paid, organic, and owned media channels, highlighting your ability to drive measurable growth and maximize ROI, as these are core to Synchrony's SVP role.
Showcase your experience managing cross-functional teams and enterprise-wide initiatives, especially in media measurement, account management, and marketing technology integration, to align with the job's emphasis on operational leadership and collaboration.
Apply through multiple platforms including Synchrony's official corporate careers site and LinkedIn to increase your chances of being noticed by different recruiting teams and hiring managers.
Connect with current Synchrony marketing leaders or employees in the Performance Marketing or Demand Generation divisions on LinkedIn; use ice breakers like commenting on recent Synchrony marketing campaigns, asking about the integration of AI in their marketing strategies, or inquiring about how the company fosters innovation and collaboration.
Optimize your resume for ATS by incorporating keywords from the job description such as 'performance marketing,' 'media measurement frameworks,' 'cross-channel audience segmentation,' 'machine learning,' 'ROI optimization,' and 'data-driven marketing.'
Consider using Jennie Johnson's Power Apply feature to automate application submissions, tailor your resume to each job posting, identify multiple application channels, and discover relevant LinkedIn connections, allowing you to focus your energy on interview preparation and networking.
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