Job summary
Job post source
This job is directly from B12
Job overview
The Copywriter Expert / SEO Expert role at B12 is crucial for creating SEO-oriented website content and blog posts, directly impacting the success of the company's offerings.
Responsibilities and impact
Responsibilities include interpreting customer briefs, utilizing the B12 Editor for content creation, writing monthly blog posts, conducting keyword research, and collaborating with the customer success team and design experts.
Experience and skills
Candidates should have 3-5 years of copywriting experience, a portfolio of SEO-oriented work, familiarity with on-page SEO, and the ability to work with unstructured content.
Career development
There are opportunities for growth as reviewers and mentors for candidates who excel in their roles.
Work environment and culture
B12 promotes a creative and open environment, valuing contributions from diverse backgrounds and encouraging applicants from underrepresented groups.
Company information
B12 is a startup focused on helping small and medium-sized businesses enhance their web presence through tailored website content and SEO strategies.
Application process
Applicants should provide a CV or resume, a LinkedIn profile, and a brief introduction expressing their enthusiasm for the role.
Unique job features
This role offers the chance to co-design delivery processes and tools like the B12 Editor and Orchestra, fostering both creative and analytical skills.
Company overview
B12 is a New York-based company founded in 2015 that specializes in providing AI-powered website design and development services. The company offers a comprehensive platform that enables businesses to create, manage, and optimize their online presence with tools like SEO, online scheduling, and payment processing. B12 caters to a wide range of industries, including professional services such as accountants, lawyers, and consultants. By leveraging its human-assisted AI platform, Orchestra, B12 empowers small businesses to enhance their digital footprint and engage clients effectively.
How to land this job
Position your resume to showcase your copywriting expertise, particularly emphasizing your experience with SEO-oriented content creation and your ability to interpret customer briefs effectively.
Highlight your proficiency with website editors and content management systems, as well as your experience in writing for professional services, which aligns with B12's target clientele.
Apply through multiple platforms, including B12's corporate site and LinkedIn, to maximize your chances of getting noticed for this role.
Reach out to individuals in the copywriting or customer success divisions at B12 on LinkedIn to express your interest in the position and learn more about the company culture. Ice breakers could include asking about their favorite project or what they enjoy most about working at B12.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'SEO-oriented,' 'copywriting experience,' and 'keyword research,' to ensure it passes initial screenings.
Utilizing Jennie Johnson's Power Apply feature can simplify your application process, helping you tailor your resume, identify the best application channels, and connect with relevant professionals, allowing you to focus your energy on landing the job.
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