Job summary
Job post source
This job is directly from Southwestern Family of Companies
Job overview
The Marketing Specialist - Digital at Southwestern Family of Companies executes strategic digital marketing initiatives to enhance brand awareness and recruitment efforts.
Responsibilities and impact
The role involves managing paid advertising campaigns, scheduling organic content, optimizing digital funnels, maintaining website content, overseeing SEO, collaborating with various teams, and providing performance reports.
Experience and skills
Requires a bachelor's degree in Marketing or related field, 3 years of digital marketing experience focusing on paid ads, SEO, or content strategy, proficiency in Meta Ads Manager, Google Ads, CMS, analytics tools, and strong organizational and communication skills.
Work environment and culture
The company values integrity, professionalism, service excellence, teamwork, and adaptability in a dynamic environment.
Company overview
Southwestern Family of Companies is a diversified group of businesses specializing in direct sales, consulting, publishing, and financial services. Founded in 1855, it began as a publishing company and evolved into a global organization with subsidiaries like Southwestern Advantage, which focuses on educational products, and Southwestern Consulting, offering sales training and coaching. The company generates revenue through its direct sales model, partnerships, and service-based offerings across industries. Its long-standing history emphasizes entrepreneurship, personal development, and leadership, making it a unique and mission-driven organization.
How to land this job
Tailor your resume to emphasize your experience managing paid advertising campaigns, SEO strategy, and digital funnel development, as these are core to the Digital Marketing Specialist role at Southwestern Family of Companies.
Highlight your proficiency with tools such as Meta Ads Manager, Google Ads, web CMS platforms, and analytics software, and showcase your ability to analyze marketing performance data to optimize campaigns.
Apply through multiple channels including Southwestern Family of Companies’ corporate careers site and LinkedIn to maximize your application’s visibility and ensure you don’t miss any opportunities.
Connect with current employees in the marketing division at Southwestern Family of Companies on LinkedIn, using ice breakers like commenting on recent company digital campaigns or asking about the integration of recruitment efforts with digital marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid advertising campaigns,' 'SEO strategy,' 'digital funnels,' 'Meta Ads Manager,' and 'performance-driven marketing' to increase chances of passing initial screenings.
Use Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections for networking, allowing you to focus your time on preparing for interviews and refining your skills.
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