Job summary
Job overview
The National Brand Director at IJW Whiskey Company will lead national marketing efforts, overseeing brand strategy, development, and consumer engagement to drive brand awareness and product commercialization.
Responsibilities and impact
The role includes leading brand strategy, designing marketing campaigns, overseeing product launches, managing digital marketing, analyzing consumer insights, building a marketing team, collaborating with sales, and managing the marketing budget.
Compensation and benefits
The position offers a 401(k) with matching, health, dental, and vision insurance, health savings and flexible savings accounts, disability insurance, paid time off, a referral program, and life insurance.
Experience and skills
Candidates should have 10+ years of marketing experience, preferably in spirits or luxury goods, with a proven track record in brand strategies and product launches, expertise in digital marketing, strong analytical skills, and excellent communication abilities.
Company information
IJW Whiskey Company, founded in 2017, is a dynamic spirits company with a global presence and a focus on bourbon and tequila, aiming for significant growth with new distilleries planned in Kentucky and Japan.
Company overview
IJW Whiskey Company, headquartered in Louisville, Kentucky, is a dynamic and fully integrated spirits company founded in 2017. Specializing in whiskey, the company partners with five Kentucky distilleries to produce its products. IJW is known for its bespoke offerings and has compiled the largest independent library of aged whiskey. The company is expanding its operations with a new distillery in Shelbyville and has additional facilities in Danville, Kentucky. Key figures in the management team include Thomas Frisch, Dan Grunbeck, and Ari Schiff.
How to land this job
Position your resume to emphasize your extensive marketing experience, particularly in the spirits, beverage, or luxury goods sectors, showcasing your ability to lead brand strategies and product launches.
Highlight your expertise in digital marketing, social media, and influencer partnerships, as these skills are crucial for the National Brand Director role at IJW Whiskey Company.
Apply through multiple platforms such as IJW Whiskey Company's corporate site, LinkedIn, and other job boards to broaden your reach and visibility for this position.
Connect with professionals in the marketing division at IJW Whiskey Company on LinkedIn to gain insights into the company culture and expectations for the role. Ice breakers could include discussing the recent expansion of their product line or inquiring about their innovative marketing approaches.
Optimize your resume for ATS systems by integrating keywords from the job description like 'brand strategy,' 'digital marketing,' and 'consumer insights' to improve your chances of passing through initial screenings.
Utilizing Jennie Johnson's Power Apply feature can significantly streamline your application process, ensuring your resume is tailored and effectively targeting the right channels and connections for your job search at IJW Whiskey Company.
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