Job summary
Job post source
This job is directly from ETS
Job overview
The Director of Public Relations at ETS will lead international brand public relations efforts, focusing on strategic communications to enhance brand positioning and drive revenue.
Responsibilities and impact
Responsibilities include developing comprehensive PR plans, creating brand awareness campaigns, and overseeing PR agency activities globally while ensuring effective communication strategies are implemented.
Compensation and benefits
ETS offers health, vision, and dental insurance, generous learning support, PTO, retirement plans with company contributions, and additional benefits like commuter perks and pet insurance.
Experience and skills
Candidates should have a Bachelor's degree in communications or related fields, with 10+ years of PR experience; an MBA and PR agency experience are preferred.
Career development
Opportunities for professional growth include access to continuous learning grants, tuition reimbursement, and participation in Business Resource Groups.
Work environment and culture
ETS promotes diversity, equity, inclusion, and belonging, fostering an inclusive environment through various affinity groups and community engagement initiatives.
Company information
ETS has been a leader in educational assessment for over 75 years, known for its trusted measures like TOEFL and GRE, and is committed to advancing quality and equity in education.
Team overview
The specific team dynamics are not detailed, but the role involves collaboration with internal marketing and product teams and managing PR agencies globally.
Unique job features
The role emphasizes ethical standards in communications and offers a chance to work on innovative PR strategies in a dynamic, global marketplace.
Company overview
Educational Testing Service (ETS) is a nonprofit organization that develops, administers, and scores standardized tests such as the TOEFL, GRE, and Praxis exams. They generate revenue through fees charged for test registrations, preparation materials, and scoring services. Founded in 1947, ETS has a long history of advancing quality and equity in education by providing fair and valid assessments, research, and related services. Their mission is to help advance quality and equity in education by providing fair and valid assessments, research, and related services.
How to land this job
Position your resume to showcase your extensive experience in public relations, emphasizing your strategic communication skills and proven track record in reaching desired markets.
Highlight your leadership abilities and experience in developing and implementing comprehensive public relations plans, particularly in diverse international markets.
Apply through multiple channels, including ETS's corporate site and LinkedIn, to maximize your exposure for the Director Public Relations role.
Connect with professionals in the public relations division at ETS on LinkedIn to gain insights into the position; consider ice breakers like discussing recent PR trends or asking about their experience with ETS's campaigns.
Optimize your resume for ATS systems by incorporating specific keywords from the job description, such as 'public relations plans,' 'strategic communication,' and 'campaign auditing.'
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