Job summary
Job post source
This job is directly from Moultrie, a business unit of PRADCO Inc.
Job overview
The Copywriter role at Moultrie involves creating and maintaining brand-aligned messaging across various marketing and sales materials to enhance customer engagement and support go-to-market initiatives.
Responsibilities and impact
The Copywriter writes and edits copy for packaging, sales materials, ads, product pages, and digital content, collaborates with multiple teams to ensure messaging consistency, maintains the brand voice, develops style guides, and participates in testing messaging effectiveness.
Experience and skills
Requires a Bachelor's degree in Marketing, Communications, Journalism, English, or related field, with 3 years of copywriting experience preferably in consumer products or e-commerce, strong portfolio, ability to adapt writing style, brand guideline experience, project management skills, and proficiency with Microsoft Office and project management tools.
Work environment and culture
Moultrie values customer obsession, excellence, bold action, teamwork, curiosity, and growth, operating with the stability of a large corporation and the entrepreneurial spirit of a startup in a hybrid work environment in Birmingham, AL.
Company information
Moultrie, headquartered in Birmingham, Alabama, is a leader in game feeders and cellular camera innovation, part of PRADCO Inc. and EBSCO Industries, offering products for hunters and property owners with a focus on quality user experience.
Job location and travel
The position is based in Birmingham, AL with a hybrid onsite and remote work option.
Unique job features
This role involves working closely with marketing, sales, product, and creative teams, and includes opportunities to test and optimize messaging through A/B testing and other methods.
Company overview
Moultrie is a leading provider of game and wildlife management products, specializing in trail cameras, feeders, and accessories for hunters and outdoor enthusiasts. The company generates revenue through the sale of its innovative and reliable outdoor equipment, which is designed to enhance wildlife observation and management. Founded in 1980, Moultrie has a long-standing reputation for quality and innovation in the outdoor industry, making it a trusted brand among hunters and wildlife managers.
How to land this job
Position your resume to highlight your copywriting expertise in packaging, sales materials, and digital content, emphasizing your ability to maintain brand voice and adapt messaging for diverse audiences as outlined in Moultrie's job description.
Focus on showcasing your experience with consumer product marketing, brand guideline management, and collaboration with cross-functional teams to support go-to-market strategies, which are key responsibilities for the Copywriter role at Moultrie.
Submit your application through multiple platforms including Moultrie's official corporate website and LinkedIn to maximize your chances of being noticed by recruiters.
Connect with current employees in Moultrie's marketing or product teams on LinkedIn; use ice breakers like commenting on recent product launches or expressing admiration for Moultrie's customer-obsessed culture to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'copywriting,' 'brand voice,' 'packaging,' 'sales materials,' 'A/B testing,' and 'project management' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and discover relevant LinkedIn connections, allowing you to focus your energy on preparing for interviews and refining your portfolio.
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