Job summary
Job post source
This job is directly from JMI Sports
Job overview
The Manager, Partnership Strategy & Insights at JMI Sports leverages data insights to drive sponsorship sales and fulfillment across 20+ multimedia rights properties, supporting business growth and partnership success.
Responsibilities and impact
The role involves providing strategic research and data analytics, evaluating prospective sponsors and industries, translating data into clear narratives, collaborating on Go-To-Market strategies, analyzing partnership performance, creating reports and dashboards, supporting sales and marketing efforts, and assisting executive leadership as needed.
Compensation and benefits
The position offers a competitive salary commensurate with experience, rich medical, dental, vision, life and disability insurance plans, paid vacation, paid family leave, and an employer-sponsored 401k plan.
Experience and skills
Candidates should have a bachelor's degree in sports marketing, analytics, data science, or related fields, 3-5 years of data analytics experience, 2+ years in corporate partnerships or marketing preferred, proficiency with market research and partnership measurement tools, CRM software experience preferred, strong Microsoft Office skills, excellent communication, and knowledge of the sports partnership landscape.
Work environment and culture
JMI Sports promotes a collaborative, motivated, and fast-paced work environment with a positive, professional team culture, emphasizing integrity, resourcefulness, and strong work ethic in an in-person setting at their downtown Lexington office.
Company information
JMI Sports is a leading media rights and venue development company specializing in collegiate multimedia rights management, sponsorship sales, and sports facility project management, representing major universities and conferences since 2006.
Team overview
The role is embedded within the partnership strategy and insights team, working closely with sales, operations, creative services, and executive leadership to drive revenue and partnership success.
Job location and travel
This full-time, in-person position is based in Lexington, KY, at JMI Sports' downtown office near Rupp Arena, with occasional regional and national travel required.
Unique job features
The job offers unique access to a newly opened 10,500 sq ft office shared with UK Sports & Campus Marketing teams, integration with the UK College of Communication and Information, and involvement in high-profile collegiate sports partnerships and multimedia rights properties.
Company overview
JMI Sports is a leading company specializing in the development and management of multimedia rights and sponsorship sales for collegiate and professional sports organizations. They generate revenue by partnering with universities and sports teams to enhance their brand visibility and maximize sponsorship opportunities through strategic marketing and media solutions. Founded in 2006, JMI Sports has established a strong reputation in the sports marketing industry, known for its innovative approach and successful collaborations with prestigious institutions like the University of Kentucky and Clemson University. Their expertise in crafting tailored marketing strategies has made them a trusted partner in the sports community.
How to land this job
Tailor your resume to emphasize your experience in data analytics, market research, and partnership strategy, showcasing your ability to translate complex data into actionable insights for sponsorship sales and business growth.
Highlight your proficiency with market research tools like YouGov, Nielsen, and partnership measurement platforms such as Relo Metrics or Nielsen Sports, as well as your strong communication skills and collaborative mindset.
Apply through multiple channels including the JMI Sports corporate website and LinkedIn to maximize your chances of being noticed for this in-person position in Lexington, KY.
Connect with professionals in JMI Sports’ Partnership Strategy & Insights team on LinkedIn, using ice breakers such as commenting on recent company news, asking about their experience with the multimedia rights properties, or expressing enthusiasm for JMI’s integration with collegiate sports marketing.
Optimize your resume for ATS systems by incorporating key phrases from the job description like 'data analytics,' 'partnership strategy,' 'market research tools,' 'CRM software,' and 'sponsorship sales,' ensuring clear, keyword-rich content that matches the role’s requirements.
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