Job summary
Job post source
This job is directly from Shift Digital
Job overview
The Senior Digital Analyst role at Shift Digital focuses on optimizing digital marketing programs through data analysis and collaboration within the Advanced Analytics team.
Responsibilities and impact
Daily responsibilities include analyzing various data sets related to website performance, customer leads, and digital advertising, while producing reports to support business decisions.
Compensation and benefits
The position offers high-quality medical coverage, a 401k plan with company match, catered lunches, and a gym membership as part of its benefits.
Experience and skills
Candidates should have 3-5 years of analytics experience, proficiency in digital advertising metrics, and strong skills in Microsoft Excel and PowerPoint, with additional experience in Power BI and SQL being a plus.
Career development
The role offers opportunities for growth with both account-facing and internal roles available based on individual career paths.
Work environment and culture
Shift Digital promotes a collaborative and energetic work environment, valuing diverse skill sets and encouraging team interaction.
Company information
Shift Digital, established in 2008 and based in Birmingham, Michigan, specializes in digital marketing program optimization for national brands and local retailers.
Team overview
The Advanced Analytics team consists of a diverse group of analysts with expertise in various areas, fostering a supportive and engaging team dynamic.
Job location and travel
The job is located in Birmingham, Michigan, with no specific travel requirements or remote work options mentioned.
Unique job features
The role stands out due to the extensive data available for analysis, covering a wide range of digital marketing aspects.
Company overview
Shift Digital is a leading provider of digital marketing and technology solutions tailored for the automotive industry. They specialize in offering comprehensive services such as digital advertising, website management, lead management, and performance analytics to help automotive brands and dealerships enhance their online presence and sales performance. Founded in 2008, Shift Digital has established itself as a key player in the digital marketing space by leveraging innovative technologies and data-driven strategies to deliver measurable results for their clients. Their revenue model primarily revolves around service fees and performance-based contracts with automotive manufacturers and dealerships.
How to land this job
Position your resume to highlight your analytical skills, particularly focusing on your experience with digital advertising metrics, data analysis, and your ability to derive actionable insights from complex datasets, as these are crucial for the Senior Digital Analyst role at Shift Digital.
Emphasize your collaboration skills and any previous experiences working with cross-functional teams, as the role involves working closely with various analysts and stakeholders.
Apply through multiple channels, including Shift Digital's corporate site and LinkedIn, to maximize your visibility and chances of landing an interview.
Consider connecting with current employees in the Advanced Analytics team at Shift Digital on LinkedIn to learn more about the position and company culture; potential ice breakers could include asking about their favorite project or how they enjoy working in such a data-rich environment.
Optimize your resume for ATS systems by including relevant keywords from the job description like 'digital advertising metrics', 'data analysis', and 'Power BI' to ensure your application passes initial screenings.
Utilizing Jennie Johnson's Power Apply feature can streamline your application process, helping you tailor your resume, identify the best places to apply, and connect with relevant professionals on LinkedIn, allowing you to focus on your job search more effectively.
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