Job summary
Job post source
This job is directly from Colony Brands, Inc.
Job overview
The Copywriter II at Colony Brands, Inc. leads the development and execution of the brand voice across multiple platforms, creating impactful marketing content that drives business results.
Responsibilities and impact
The role involves creating engaging catalog and marketing content, managing projects from concept to completion, mentoring junior writers, collaborating with cross-functional teams, refining creative processes, and ensuring brand voice consistency and compliance.
Experience and skills
Requires 6+ years of copywriting experience, preferably in senior roles, with proficiency in InDesign, Word, CMS, PowerPoint, SharePoint, and strong writing, research, and communication skills; a degree in Advertising, English, Journalism, or Communications is preferred.
Work environment and culture
The company values a solutions-focused, inclusive team culture that supports collaboration and creative problem-solving.
Unique job features
This role offers the opportunity to lead brand voice strategy and mentor junior writers while working on multi-category, multi-brand projects with a focus on creative and strategic excellence.
Company overview
Colony Brands, Inc. is a prominent direct marketing company specializing in mail-order and e-commerce retail. Founded in 1926 as The Swiss Colony, the company has expanded its product offerings to include food gifts, apparel, home décor, and electronics. Colony Brands generates revenue through catalog sales, online shopping platforms, and a variety of subsidiary brands. A significant milestone in its history is the transition from a cheese and sausage gift business to a diversified multi-channel retailer, reflecting its adaptability and growth in the retail sector.
How to land this job
Position your resume to highlight extensive copywriting experience, especially in web, catalog, and marketing content, emphasizing leadership roles or senior responsibilities to match the Copywriter II profile at Colony Brands, Inc.
Focus on showcasing your ability to develop and execute brand voice across multiple platforms, your collaboration with cross-functional teams, and your skills in managing projects from concept to completion.
Apply through Colony Brands' corporate career site, LinkedIn, and other job boards where the role is posted to maximize exposure and increase your chances of being noticed.
Connect on LinkedIn with current copywriters, marketing managers, or creative team members at Colony Brands, using ice breakers like commenting on recent marketing campaigns they launched or asking about their approach to maintaining a consistent brand voice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand voice,' 'catalog content,' 'cross-functional collaboration,' 'content management systems,' and 'creative solutions,' ensuring your resume passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn connections to engage with, freeing you to focus on preparing for interviews and refining your portfolio.
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