Job summary
Job post source
This job is directly from DIRECTV
Job overview
The Lead Product Marketing Manager at DIRECTV will spearhead the content curation strategy for a new platform, focusing on engaging users and driving revenue.
Responsibilities and impact
Daily tasks include creating a merchandising strategy, developing an editorial voice, analyzing user data, generating revenue opportunities, and collaborating with various stakeholders.
Compensation and benefits
The salary range for this position is between $105,830 and $192,050, depending on location and experience, with additional compensation from bonuses and benefits.
Experience and skills
Candidates should have a Bachelor's Degree in marketing or a related field, 3-5+ years of marketing experience in the entertainment industry, and familiarity with content management systems and digital tools.
Career development
Opportunities for growth include potential advancement within the marketing team and involvement in various content curation activities.
Work environment and culture
DIRECTV promotes a competitive compensation structure and values attracting and retaining talented employees, fostering a supportive work environment.
Company information
DIRECTV is a leading provider of digital television entertainment, known for its innovative content offerings and commitment to customer satisfaction.
Team overview
The specific team dynamics are not detailed, but collaboration with key stakeholders across Product, Content, Marketing, and Customer Acquisition is emphasized.
Job location and travel
This is a remote position available to candidates located anywhere in the United States.
Application process
Candidates are encouraged to apply directly through the provided link, with specific salary discussions occurring during the hiring process.
Unique job features
This role offers the chance to work on a new platform experience and engage in innovative content curation strategies.
Company overview
DIRECTV is a leading provider of digital television entertainment services, offering a wide range of satellite TV and streaming options to millions of customers across the United States and Latin America. The company generates revenue primarily through subscription fees, pay-per-view purchases, and advertising. Founded in 1994, DIRECTV has a significant history of innovation in the television industry, including the introduction of the first digital satellite service. It was acquired by AT&T in 2015, which expanded its reach and capabilities, although it has since been spun off into a separate entity.
How to land this job
Tailor your resume to showcase your extensive experience in product marketing, especially in the entertainment industry, emphasizing your ability to develop and execute merchandising strategies across various content types.
Highlight your proficiency in content curation and your understanding of FAST and AVOD content, as these are key components of the Lead Product Marketing Manager role.
Apply through multiple platforms, including DIRECTV's corporate website and LinkedIn, to maximize your exposure to hiring managers and increase your chances of landing an interview.
Connect with professionals in the marketing division at DIRECTV on LinkedIn to learn more about the company culture and the specifics of the position. Consider ice breakers like asking about their experience with the new platform or expressing your enthusiasm for innovative content strategies.
Ensure your resume is optimized for ATS by including relevant keywords from the job description, such as 'content curation,' 'merchandising strategy,' and 'user engagement,' to improve your chances of passing initial screenings.
Utilizing Jennie Johnson's Power Apply feature can simplify your application process, allowing you to efficiently customize your resume and cover letter, find the best job application channels, and identify key LinkedIn connections to network with.
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