Job summary
Job post source
This job is directly from ABRAMS
Job overview
The Brand Manager at ABRAMS leads brand strategy and stewardship across diverse publishing titles, ensuring cohesive brand experiences that align with the company's legacy and creative vision.
Responsibilities and impact
The Brand Manager acts as a brand steward, collaborating with cross-functional teams to maintain brand consistency, translate strategies into actionable guidance, monitor brand performance, and support brand positioning and messaging frameworks.
Compensation and benefits
The position offers a target salary of $90,000 per year, with benefits including paid holidays, summer Fridays, company-paid Christmas time off, comprehensive health insurance, retirement savings with company match, life insurance, paid time off, and professional development opportunities.
Experience and skills
Candidates should have 3-5 years of brand management or strategy experience, preferably in consumer products or entertainment, strong strategic and creative thinking, understanding of branding principles, excellent communication skills, and a passion for books and storytelling; a bachelor's degree or equivalent experience is required, with publishing or lifestyle branding experience preferred.
Career development
The role offers professional development opportunities and the chance to influence brand evolution within a leading publishing company, supporting growth in brand strategy expertise and cross-functional collaboration.
Work environment and culture
ABRAMS fosters a creative, inclusive, and collaborative culture valuing diversity, equity, and inclusion, with a hybrid work schedule based in New York City requiring three days in office per week.
Company information
ABRAMS, founded in 1949, is a renowned publisher specializing in art and illustrated books, with a diverse portfolio including children’s and young adult titles, committed to quality, diversity, and global distribution.
Team overview
The Brand Manager reports to the Head of Brand Strategy and works closely with Marketing, Publicity, Editorial, Sales, Design, and Licensing teams to ensure brand alignment and strategic execution.
Job location and travel
The position is located in New York, NY, with a hybrid work schedule requiring in-office presence three days per week.
Unique job features
This role uniquely focuses on brand stewardship and strategic guidance rather than campaign execution, offering the opportunity to shape a cohesive brand ecosystem across multiple high-profile publishing brands.
Company overview
ABRAMS is a prominent publishing company specializing in high-quality art, illustrated, and children's books. Founded in 1949 by Harry N. Abrams, it has established itself as a leader in visual and literary content, partnering with renowned artists and authors. The company generates revenue through book sales, licensing deals, and partnerships with various media outlets. Key imprints include Abrams Books, Abrams ComicArts, and Amulet Books, each catering to different segments of the market.
How to land this job
Position your resume to highlight your experience in brand stewardship, strategic partnership, and insight-led positioning, emphasizing your ability to maintain brand consistency across diverse platforms and teams at ABRAMS.
Focus on showcasing your skills in collaborating cross-functionally with marketing, editorial, sales, and design teams to align brand messaging and voice, as well as your knowledge of brand architecture and audience segmentation relevant to publishing and entertainment brands.
Apply through multiple channels including ABRAMS' official corporate careers site, LinkedIn job postings, and reputable publishing industry job boards to maximize your application reach.
Connect with current ABRAMS employees in the Brand Strategy or Marketing divisions on LinkedIn; initiate conversations by referencing ABRAMS’ iconic titles like Diary of a Wimpy Kid or their commitment to diversity in publishing, or ask about their experience working on brand evolution within the company.
Optimize your resume for ATS by integrating keywords from the job description such as 'brand stewardship,' 'strategic brand guidance,' 'brand architecture,' 'cross-functional collaboration,' and 'audience segmentation' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal job posting sites, and discover relevant LinkedIn contacts for networking, allowing you to focus your time on refining your interview skills and deepening industry knowledge.
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