Job summary
Job post source
This job is directly from Not Your Mother's Haircare
Job overview
The Senior Brand Manager at Not Your Mother's Haircare leads innovation strategy and readiness, driving new product development to enhance brand identity and market presence in the beauty industry.
Responsibilities and impact
The role involves creating new product strategies, managing innovation readiness including cross-functional collaboration, developing consumer insights, analyzing innovation performance, ensuring margin enhancement, and supporting sales with compelling product stories.
Experience and skills
Candidates need 5-7 years of innovation experience in beauty or hair care, strong creative and communication skills, market analysis expertise, project management abilities, and experience managing others; proficiency in P&L management and cross-functional teamwork is essential.
Job location and travel
The position is full-time and onsite in Tampa, Florida.
Unique job features
The role is unique as the sole dedicated commercial resource for innovation, requiring leadership in new product pipeline strategy and cross-functional coordination to bring products from concept to market.
Company overview
Not Your Mother's Haircare is a beauty brand specializing in hair care products designed to cater to a variety of hair types and styles. They generate revenue through the sale of shampoos, conditioners, styling products, and treatments, both online and through major retail partners. Founded in 2010, the company has gained a reputation for its innovative, cruelty-free, and eco-friendly formulations. Their commitment to quality and trend-forward products has made them a favorite among consumers seeking affordable yet effective hair care solutions.
How to land this job
Position your resume to highlight your expertise in innovation strategy, new product development, and beauty industry knowledge, emphasizing your ability to lead cross-functional teams and manage product P&Ls.
Emphasize your experience with consumer insights, market trend analysis, and your skill in crafting compelling brand stories and sell-in narratives that resonate with target audiences and retail partners.
Apply through multiple channels such as Not Your Mother's Haircare corporate careers page, LinkedIn, and relevant beauty industry job boards to maximize your application visibility.
Connect with current employees in the Innovation, Product Experience, or Brand Strategy teams at Not Your Mother's Haircare on LinkedIn; use ice breakers like commenting on recent product launches or asking about their experience driving innovation within the company.
Optimize your resume for ATS by incorporating keywords from the job description such as 'innovation strategy,' 'consumer insights,' 'product P&L,' 'brand messaging,' and 'cross-functional collaboration' to ensure your resume passes screening filters.
Leverage Jennie Johnson's Power Apply feature to automate multi-channel applications, tailor your resume with targeted keywords, and identify LinkedIn connections for networking, allowing you to focus your energy on preparing for interviews and strategic networking.
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