Job summary
Job post source
This job is directly from Icon Media Direct
Job overview
The YouTube Campaign Manager at Icon Media Direct leads the development and optimization of video campaigns on YouTube and YouTubeTV, integrating these into broader cross-channel marketing strategies to drive performance and ROI.
Responsibilities and impact
The role involves managing YouTube campaigns end-to-end including strategy, ad operations, audience targeting, data analysis, client communication, and collaboration with creative teams and Google representatives to optimize campaign performance and ensure alignment with cross-channel strategies.
Compensation and benefits
Salary is based on skills and experience; other benefits are not specified but the company is an Equal Opportunity Employer and requires background checks and professional references.
Experience and skills
Candidates should have 5+ years in digital marketing with hands-on experience in Google Ad Manager or DV360 focusing on YouTube video ads, cross-channel campaign management, strong analytical skills, creative insight, excellent communication, project management skills, and relevant certifications are highly desirable.
Work environment and culture
Icon Media Direct emphasizes equal opportunity employment and a collaborative environment involving client and partner communication and creative teamwork.
Company information
Icon Media Direct is a performance media agency specializing in video, audio, and OOH campaigns, partnering with brands to deliver measurable marketing success using platforms like YouTube and Amazon DSP.
Application process
Applicants will undergo skills testing, background checks, and must provide professional references; further application details are not provided.
Unique job features
The job offers a unique opportunity to work with cutting-edge video advertising platforms and cross-channel strategies, including collaboration with Google representatives and integration of multiple digital media channels.
Company overview
Icon Media Direct is a leading direct response media agency specializing in performance-driven advertising strategies. They help clients optimize their marketing campaigns across various media channels, including television, digital, and radio, to maximize ROI. Founded in 2000 by Nancy Lazkani, the company has a rich history of innovation in media buying and analytics. Icon Media Direct generates revenue through media planning, buying services, and proprietary data analytics tools that enhance campaign effectiveness. Their client-centric approach and industry expertise make them a significant player in the direct response advertising space.
How to land this job
Position your resume to highlight your expertise in managing YouTube and YouTubeTV campaigns, emphasizing hands-on experience with Google Ads Manager, DV360, and cross-channel strategies involving Amazon DSP and programmatic platforms.
Focus on showcasing your skills in audience targeting, data analysis, and campaign optimization, including your ability to use first-party data and Google’s audience insights to drive performance and ROI.
Apply through multiple channels such as Icon Media Direct's corporate careers page and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with current employees in Icon Media Direct's media or video marketing divisions on LinkedIn; start conversations by referencing recent company campaigns or asking about how they integrate YouTube campaigns with cross-channel strategies.
Optimize your resume for ATS by incorporating keywords from the job description like 'YouTube campaign management,' 'Google Ads Manager,' 'DV360,' 'cross-channel media,' and 'audience targeting' to pass automated screenings effectively.
Consider using Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms and identify key LinkedIn connections, freeing you to focus on preparing for interviews and networking.
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