Job summary
Job post source
This job is directly from Cornbread Hemp®
Job overview
The Email Marketing Manager will develop and execute email marketing strategies to enhance customer engagement and drive revenue growth at Cornbread Hemp.
Responsibilities and impact
Daily tasks include planning and implementing targeted email campaigns, managing campaign execution, utilizing customer data for segmentation, and analyzing key performance indicators to optimize email marketing efforts.
Compensation and benefits
The position offers a competitive salary, performance-based bonuses, comprehensive health insurance, generous paid time off, flexible work hours, and employee discounts on CBD products.
Experience and skills
Candidates should have a Bachelor's degree in Marketing or a related field, at least 5 years of email marketing experience in the CPG e-commerce industry, and a proven track record with Klaviyo email campaigns and customer segmentation.
Career development
Professional development opportunities and continued learning are available, fostering growth within a dynamic and innovative environment.
Work environment and culture
Cornbread Hemp promotes a passionate, innovative, diverse, and customer-focused work culture, emphasizing a positive impact on the world.
Company information
Cornbread Hemp is a leading company in the CBD industry, recognized as one of Louisville’s top 5 fastest growing businesses in 2023, dedicated to providing high-quality CBD products.
Team overview
The Email Marketing Manager will collaborate closely with the marketing and creative teams, reporting to the Director of Retention.
Application process
Interested candidates should apply by sending their resume and a cover letter.
Unique job features
This role offers the opportunity to shape email marketing strategies in a fast-growing CBD company, with a focus on data-driven results.
Company overview
Cornbread Hemp® is a company that specializes in producing high-quality, full-spectrum CBD products derived from organic Kentucky-grown hemp. They make money by selling a range of CBD products, including oils, capsules, gummies, and topicals, through their online store and selected retail partners. Founded in 2019 by cousins Jim Higdon and Eric Zipperle, the company emphasizes transparency, sustainability, and adherence to strict quality standards, including third-party lab testing for all their products. Cornbread Hemp® has quickly gained a reputation for its commitment to organic farming practices and its focus on producing effective, natural wellness solutions.
How to land this job
Position your resume to showcase your expertise in email marketing, particularly your experience with targeted campaigns and customer segmentation strategies, as these are essential for the Email Marketing Manager role at Cornbread Hemp®.
Highlight your proven track record of managing successful Klaviyo email campaigns and your analytical mindset, emphasizing your ability to interpret data and draw actionable insights to enhance campaign performance.
Apply through multiple platforms, including Cornbread Hemp®'s corporate website and LinkedIn, to maximize your visibility and opportunities for this position.
Network with individuals in the marketing division at Cornbread Hemp® on LinkedIn, using ice breakers such as asking about their recent email campaigns or expressing your enthusiasm for their innovative approach to customer engagement.
Ensure your resume is optimized for ATS systems by incorporating specific keywords from the job description, such as 'email marketing,' 'customer segmentation,' and 'Klaviyo,' to improve your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, allowing you to focus your efforts on preparing for interviews and connecting with industry professionals.
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