Job summary
Job post source
This job is directly from REI
Job overview
The Product Manager (SEO & Organic Traffic Acceleration) at REI leads the product vision and roadmap for technical SEO, impacting commerce and editorial content to drive organic traffic growth.
Responsibilities and impact
The role involves owning the SEO product roadmap, collaborating with cross-functional teams, managing agile delivery, leveraging data insights, and advocating for customer needs to deliver impactful SEO solutions.
Compensation and benefits
The salary range is $113,100 to $180,900 per year, with benefits including employee discounts, health insurance, retirement savings, and accrued time off.
Experience and skills
Requires 5+ years managing technical platforms or digital products with 2+ years as a Product Manager, SEO knowledge, technical fluency, experience with APIs, and a BA/BS in a related field; preferred experience includes editorial SEO and omnichannel retail systems.
Work environment and culture
REI values diversity, inclusion, and anti-racism, fostering a culture of respect and belonging with a commitment to pay equity and transparency.
Company information
REI is an inclusive outdoor co-op committed to diversity and enabling a life outside for everyone, offering a collaborative and passionate work environment.
Team overview
The Product Manager works with SEO Program Management, Editorial Content, digital product teams, architects, technical teams, and UX partners in a fast-paced, growing community.
Unique job features
The role uniquely combines commerce and editorial SEO product management with a strong emphasis on technical fluency and agile delivery in a mission-driven co-op environment.
Company overview
REI (Recreational Equipment, Inc.) is a specialty outdoor retailer that provides gear and apparel for activities such as camping, hiking, climbing, cycling, and paddling. The company operates on a co-op model, meaning it is owned by its members who pay a one-time fee to join and receive dividends on their purchases. Founded in 1938 by Lloyd and Mary Anderson in Seattle, REI has grown to become one of the largest consumer cooperatives in the United States, emphasizing sustainability, community engagement, and a commitment to the environment. They make money through retail sales, membership fees, and offering outdoor adventure classes and trips.
How to land this job
Position your resume to highlight your experience managing technical platforms or digital consumer products, emphasizing your product management skills in SEO and organic traffic acceleration to align with REI’s technical SEO product space.
Focus on showcasing your ability to drive product vision, roadmap creation, and delivery, particularly your experience collaborating with cross-functional teams including engineers, data analysts, and UX partners, as these are key for this role.
Apply through multiple channels such as REI’s corporate careers site and LinkedIn to maximize your chances of being noticed by recruiters and hiring managers.
Connect on LinkedIn with professionals in REI’s Martech Product Management team or related digital product divisions; use ice breakers like commenting on recent REI SEO initiatives or asking about their approach to balancing editorial and commerce SEO strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'technical SEO,' 'product roadmap,' 'agile delivery,' 'data insights,' 'API design,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Use Jennie Johnson’s Power Apply feature to automate applying across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections to network with, freeing you to focus on preparing for interviews and strategic networking.
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