Job summary
Job post source
This job is directly from HealthSource® - America's Chiropractor
Job overview
The Field Marketing Director at HealthSource leads marketing efforts to support franchisees from onboarding through growth, driving local brand building and patient acquisition.
Responsibilities and impact
The role involves guiding franchisees through marketing onboarding, developing pre-opening and ongoing marketing plans, providing training and support, managing marketing platforms and vendors, and collaborating cross-functionally to ensure brand consistency and franchisee success.
Experience and skills
Candidates should have franchise experience, local marketing expertise, training and enablement skills, technology fluency with CRM and digital tools, strong relationship building, agility, strategic execution, and commitment to brand integrity.
Work environment and culture
HealthSource values patient-centered care, service excellence, continuous improvement, integrity, collaboration, and adaptability, fostering a mission-driven and supportive environment.
Company information
HealthSource is a national leader in chiropractic care and progressive rehabilitation, focused on franchise-based wellness care and improving lives through a passionate team.
Unique job features
The role uniquely combines strategic national brand alignment with localized marketing activation and hands-on franchisee support to empower entrepreneurial success.
Company overview
HealthSource® - America's Chiropractor is a leading chiropractic care provider in the United States, offering a range of services focused on pain relief, wellness, and recovery. The company generates revenue through its network of franchised clinics, providing chiropractic adjustments, progressive rehabilitation, and wellness programs tailored to individual patient needs. Founded in 2006, HealthSource® has grown significantly, emphasizing a holistic approach to health and well-being. Candidates should be aware of its commitment to patient-centered care and its reputation for incorporating innovative treatment methods to improve patient outcomes.
How to land this job
Tailor your resume to emphasize your expertise in franchise marketing, local campaign development, and your ability to support franchisees from onboarding through long-term growth, aligning with HealthSource's focus on empowering franchise owners.
Highlight your experience in coordinating multi-channel marketing strategies, training franchisees on marketing tools, and managing vendor relationships to showcase your fit for the Field Marketing Director role.
Apply through multiple platforms including HealthSource's corporate career site and LinkedIn to maximize your application visibility and demonstrate proactive engagement.
Connect with current marketing team members or franchise development leaders at HealthSource on LinkedIn, using ice breakers like commenting on recent franchise growth initiatives or asking about best practices for local marketing success within their network.
Optimize your resume for ATS by incorporating keywords from the job description such as 'franchise onboarding,' 'local marketing strategies,' 'digital advertising,' 'CRM systems,' and 'brand stewardship' to ensure it passes screening algorithms.
Leverage Jennie Johnson's Power Apply feature to automate applying across multiple channels, tailor your resume for ATS, and identify LinkedIn contacts for networking, freeing you to focus on preparing for interviews and strategic job search activities.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.