Job summary
Job overview
The Vice President of Digital Marketing at The Fesco Group will lead the development and execution of the company's digital marketing strategy to enhance brand awareness and drive sales across eCommerce and B2B channels.
Responsibilities and impact
Daily responsibilities include setting digital marketing strategies, managing social media channels, creating content, analyzing performance metrics, optimizing user experience on websites, and building a marketing team.
Experience and skills
Candidates must have a BA in digital marketing or related field, with at least 5 years of experience in digital marketing, particularly in consumer electronics, and strong project management skills.
Company information
The Fesco Group is a leading international manufacturer of consumer electronics with over 3,000 products and 15 brands, focusing on expanding its eCommerce and B2B sales.
Job location and travel
This position is fully on-site at the East Williamsburgh/Brooklyn, NY office, with no relocation or visa sponsorship available.
Company overview
The Fesco Group is a diversified conglomerate specializing in logistics, supply chain management, and transportation services. They generate revenue through freight forwarding, warehousing, and integrated logistics solutions, serving both domestic and international markets. Founded in 1880, Fesco has a rich history, evolving from a regional shipping company to a global logistics leader. Key milestones include expanding their fleet and establishing strategic partnerships to enhance service offerings and operational efficiency.
How to land this job
Tailor your resume for the Vice President of Digital Marketing position at The Fesco Group by emphasizing your extensive experience in digital marketing, social media strategy, and brand marketing within the consumer electronics industry.
Highlight your ability to develop and implement comprehensive digital marketing strategies, including experience with SEO, PPC, and analytics tools that align with the responsibilities outlined in the job description.
Apply through The Fesco Group's corporate site and LinkedIn to maximize your visibility and chances of landing an interview for this key role.
Connect with individuals in the digital marketing division at The Fesco Group on LinkedIn to inquire about the position, using ice breakers such as asking about their recent campaigns or expressing interest in their approach to eCommerce growth.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'digital marketing strategy,' 'social media engagement,' and 'consumer behavior analysis' to ensure it passes initial screenings.
Consider utilizing Jennie Johnson's Power Apply feature to automate the application process, allowing you to focus on networking and preparing for interviews while ensuring your applications are tailored and submitted effectively.
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