Job summary
Job post source
This job is directly from Concentra
Job overview
The Vice President of Marketing at Concentra leads the development and execution of marketing strategies to support enterprise growth and brand positioning, impacting company-wide marketing efforts.
Responsibilities and impact
The VP of Marketing manages marketing programs, corporate communications, digital strategies, and public relations, leads a marketing team, collaborates with Sales and other departments, oversees budgets, and drives innovative marketing initiatives to enhance customer acquisition and retention.
Compensation and benefits
The position offers benefits including a 401(k) with employer match, medical, vision, prescription, telehealth, dental plans, life and disability insurance, paid time off, referral bonuses, tuition reimbursement, commuter benefits, dependent care spending accounts, and employee discounts.
Experience and skills
Candidates should have a Bachelor's degree in Marketing, Business Administration, or Communications, preferably a graduate degree, with at least 10 years in senior marketing management, 5 years in large healthcare or B2B companies, experience in public relations, digital marketing leadership, and healthcare industry knowledge.
Career development
The role offers leadership opportunities in a stable industry with potential to influence company-wide marketing strategy and innovation, fostering professional growth in a dynamic environment.
Work environment and culture
Concentra values innovation, customer-centric marketing, and leadership development within a professional and stable healthcare company environment.
Company information
Concentra is a leading occupational healthcare company with over 40 years of experience, dedicated to improving workforce health through a wide range of services and proactive care.
Team overview
The VP leads a marketing team responsible for external communications, digital customer touchpoints, and cross-functional collaboration to drive brand preference and business growth.
Unique job features
This role uniquely combines leadership in brand management, digital marketing, and public relations within a large healthcare company, emphasizing innovation and data-driven marketing strategies.
Company overview
Concentra is a leading provider of occupational health services in the United States, specializing in urgent care, physical therapy, and wellness programs. The company generates revenue by offering medical care to employees through its network of over 500 medical centers and 130 onsite clinics. Founded in 1979, Concentra has grown significantly through acquisitions and partnerships, becoming a subsidiary of Select Medical in 2015. The company is known for its focus on improving the health and productivity of the workforce.
How to land this job
Position your resume to highlight leadership in strategic marketing, especially in healthcare and B2B environments, demonstrating your ability to drive enterprise-wide marketing initiatives and digital transformation.
Emphasize experience with brand management, public relations, digital marketing, and cross-functional collaboration with sales and clinical teams to support business growth and customer engagement.
Apply through multiple channels including Concentra’s corporate career site, LinkedIn, and reputable job boards to maximize your application visibility.
Connect with current marketing leaders or employees in Concentra’s marketing division on LinkedIn; use ice breakers like commenting on recent Concentra marketing campaigns, industry trends, or expressing genuine interest in their role and company mission.
Optimize your resume for ATS by incorporating keywords such as 'strategic marketing leadership,' 'digital marketing programs,' 'brand management,' 'public relations,' 'healthcare marketing,' and 'B2B marketing strategy' to ensure your resume passes initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your personal brand.
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