Job summary
Job post source
This job is directly from CMI Media Group
Job overview
The Senior Vice President, Digital Marketing Analytics at CMI Media Group leads the development and implementation of advanced analytics and reporting solutions to optimize media spend and provide strategic insights for healthcare marketing clients.
Responsibilities and impact
The role involves driving actionable analytics across channels, ensuring customer retention, leading reporting improvements, integrating campaign performance data, collaborating with analytics teams, overseeing measurement and optimization, managing client relationships, and contributing to new business development.
Compensation and benefits
The base salary ranges from $140,000 to $295,000, with compensation based on experience and qualifications. Benefits include parental leave, mental health support, flexible work arrangements, mentorship, and leadership training.
Experience and skills
Candidates should have a BA/BS (MBA preferred), 10+ years in marketing analytics, 5+ years in pharma preferred, strong technical and data visualization skills, agency experience preferred, leadership ability, interpersonal skills, and willingness to travel.
Career development
The company offers strong mentorship and leadership training programs to support career growth and management development.
Work environment and culture
CMI Media Group values inclusion, diversity, and community service, fostering a supportive environment with Employee Community Groups and philanthropic initiatives.
Company information
CMI Media Group is a healthcare marketing leader with 30+ years of experience, 965+ experts, 35+ clients, and 8 US offices, known for DTC and HCP media planning and buying.
Job location and travel
The position is based in multiple locations including Cherry Hill, NJ; Chicago, IL; Costa Mesa, CA; London, ENG; New York, NY; Parsippany, NJ; Philadelphia, PA; Chesterbrook, PA, with some travel required.
Application process
Applicants are encouraged to apply regardless of background, with a focus on diversity and inclusion; specific application instructions are not detailed.
Unique job features
This role offers the opportunity to lead innovative analytics solutions in healthcare marketing with a focus on integrating HCP and consumer data and driving media spend optimization.
Company overview
CMI Media Group is a leading healthcare media agency specializing in providing data-driven marketing solutions for pharmaceutical and life sciences companies. They generate revenue through strategic media planning, buying, and analytics services that enhance brand visibility and engagement within the healthcare sector. Founded in 1989, CMI Media Group has a rich history of innovation in healthcare communications, leveraging advanced technology and data analytics to deliver personalized and impactful marketing campaigns. Their expertise lies in integrating media strategies with healthcare insights to drive measurable outcomes for their clients.
How to land this job
Position your resume to emphasize your leadership in digital marketing analytics, particularly your ability to transform complex data into actionable insights that optimize media spend across channels.
Highlight your experience in strategic oversight, cross-functional collaboration, and delivering best-in-class reporting and measurement solutions, especially within healthcare or pharmaceutical marketing contexts.
Apply through multiple channels including the CMI Media Group corporate careers page and LinkedIn to maximize your visibility and chances of consideration for this senior role.
Connect with current employees in CMI Media Group’s analytics or digital marketing divisions on LinkedIn; use ice breakers like commenting on their recent projects or expressing enthusiasm for CMI’s commitment to innovation and diversity.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing analytics,' 'media spend optimization,' 'cross-functional collaboration,' 'healthcare marketing,' and 'campaign performance analysis' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant LinkedIn contacts for networking, allowing you to focus your time on preparing for interviews and strategic networking.
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