Job summary
Job post source
This job is directly from Sony Music Entertainment
Job overview
The Manager, Digital Marketing - US Latin at Sony Music Entertainment leads digital marketing strategies for Latin artists, driving fan engagement and brand partnerships to enhance music consumption and artist visibility.
Responsibilities and impact
The role involves developing and executing digital campaigns, managing social media and content strategies, collaborating with social partnership teams, launching fan engagement initiatives, analyzing data to optimize campaigns, working cross-functionally with various teams, and staying updated on digital platform trends and innovations.
Compensation and benefits
The position offers a comprehensive benefits package including medical, dental, vision, life and disability coverage, 401K with employer matching, voluntary benefits like identity theft protection, mental health resources, fertility coverage, paid leave for childbirth and caregiving, subsidized child and elder care, and reimbursements for adoption, surrogacy, tuition, and student loans.
Experience and skills
Candidates should have 4-6 years of digital marketing experience preferably in music or entertainment, deep knowledge of Latin music and culture, fluency in English and Spanish, proficiency with analytics tools, strong project management and communication skills, and a passion for music and digital innovation.
Career development
Sony Music offers investment in professional growth and development, fostering a vibrant community where employees can thrive and accelerate progress.
Work environment and culture
The company culture is inclusive, collaborative, and global, with a modern office environment designed to foster productivity, creativity, and teamwork.
Company information
Sony Music Entertainment is a pioneering global music company with a history of innovation and a diverse roster of artists, operating in over 70 countries and committed to artistic integrity and entrepreneurship.
Unique job features
The role features opportunities to work with cutting-edge digital tools, AI, and emerging platforms, and to create culturally relevant and innovative marketing campaigns for Latin artists.
Company overview
Sony Music Entertainment is a global leader in the music industry, known for its diverse roster of artists and extensive catalog of recorded music. The company generates revenue through music sales, streaming services, licensing deals, and live performances. Founded in 1929 as American Record Corporation, it became Columbia Records before being acquired by Sony in 1988. Sony Music has played a pivotal role in shaping the music landscape, representing iconic artists and continuously adapting to technological advancements in the industry.
How to land this job
Position your resume to highlight your expertise in developing and executing innovative digital marketing campaigns specifically tailored for Latin music artists, emphasizing your ability to drive fan engagement and brand partnerships across diverse platforms.
Showcase your proficiency with social media strategy across platforms like Instagram, TikTok, WhatsApp, and emerging channels, as well as your experience with data analytics tools such as Chartmetric, TikTok Analytics, and Google Analytics to optimize campaign performance.
Apply through multiple channels including Sony Music Entertainment’s official careers page and LinkedIn to maximize your application’s visibility and reach within the company.
Connect with professionals in Sony Music Latin’s digital marketing or artist relations teams on LinkedIn, using ice breakers like commenting on recent Latin artist campaigns they led or expressing enthusiasm for their innovative use of digital platforms in music marketing.
Optimize your resume for ATS by incorporating key phrases from the job description such as 'digital marketing strategies,' 'Latin music culture,' 'fan engagement,' 'data-informed campaigns,' and specific platform names to ensure your resume passes initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant LinkedIn contacts, allowing you to focus more on networking and preparing for interviews.
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