Job summary
Job post source
This job is directly from PWHL
Job overview
The Director of Content at PWHL leads brand storytelling and partner content integration to build awareness, cultural relevance, and engagement for the league through a comprehensive content strategy.
Responsibilities and impact
The role involves developing and executing content strategies across platforms, collaborating with marketing and partnerships teams, managing editorial calendars and performance metrics, and leading cross-functional teams to drive fan engagement and revenue growth.
Experience and skills
Requires a bachelor's degree, 8+ years in digital content including editorial, 3+ years leading teams, strong digital and broadcast channel knowledge, data analytics skills, budget management, and proficiency in content production tools.
Work environment and culture
The role emphasizes empathetic leadership, creativity, collaboration, and a fast-paced, deadline-driven environment with a passion for sports media.
Company information
The Professional Women’s Hockey League is a sports league focused on women's hockey, promoting equality and inclusion in its hiring practices.
Unique job features
The position offers a unique opportunity to shape the content strategy for a growing professional women's hockey league with a focus on innovative storytelling and partner integration.
Company overview
The Professional Women's Hockey League (PWHL) is dedicated to promoting and advancing women's ice hockey on a professional level. It generates revenue through ticket sales, sponsorships, broadcasting rights, and merchandise. Founded with the mission to provide a sustainable and competitive platform for female athletes, the PWHL has quickly established itself as a key player in the sports industry. The league's formation marks a significant milestone in the history of women's sports, aiming to elevate the visibility and viability of women's hockey globally.
How to land this job
Position your resume to highlight your expertise in digital content strategy, brand storytelling, and your leadership experience managing creative teams, as these are core to the Director of Content role at PWHL.
Emphasize your ability to develop and execute multi-platform content strategies that drive engagement, awareness, and revenue, including your experience with data-driven decision making and KPI setting.
Apply through multiple channels including the PWHL corporate careers page, LinkedIn, and relevant sports media job boards to maximize your application visibility.
Connect on LinkedIn with current content, marketing, and partnership team members at PWHL; initiate conversations by referencing recent league content campaigns or expressing enthusiasm for women’s hockey growth.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand storytelling,' 'content strategy,' 'cross-functional collaboration,' 'data analytics,' and 'audience growth tactics' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with the right keywords, and identify potential LinkedIn contacts to network with, saving you time and increasing your chances of landing the role.
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