Job summary
Job post source
This job is directly from NCCER
Job overview
The Senior Digital Marketing Manager at NCCER leads digital marketing strategy to enhance brand awareness and generate leads, playing a key role in positioning the organization as a leader in workforce development for the construction industry.
Responsibilities and impact
The role involves managing multi-channel digital campaigns, optimizing performance, overseeing digital advertising and website management, using marketing automation tools, tracking campaign analytics, collaborating with teams and vendors, mentoring staff, and staying updated on digital trends.
Experience and skills
The position requires 5-8 years of digital marketing experience, expertise in SEO/SEM, paid media, web strategy, and proficiency with platforms like HubSpot, Google Ads, GA4, Salesforce, and WordPress; project management skills and leadership abilities are essential; nonprofit or education marketing experience and web design knowledge are preferred.
Company information
NCCER is a mission-driven organization focused on workforce development in the construction industry.
Team overview
The candidate will mentor a small marketing team and manage agency partners.
Job location and travel
The job is based in Gainesville with preference for onsite work but allows remote work with frequent office visits.
Company overview
NCCER (National Center for Construction Education and Research) is a not-for-profit education foundation that develops standardized construction and maintenance curricula and assessments. They generate revenue through the sale of their training materials, certification programs, and accreditation services. Founded in 1996, NCCER aims to build a safe, productive, and sustainable workforce by providing high-quality training and credentialing. Their programs are widely recognized in the construction industry, making them a pivotal player in workforce development.
How to land this job
Tailor your resume to highlight your expertise in managing integrated digital marketing campaigns, particularly showcasing skills in SEO/SEM, paid media, and marketing automation platforms like HubSpot, Google Ads, and GA4 to align with NCCER's needs.
Emphasize your leadership experience in mentoring teams and managing external vendors or agencies, as well as your ability to collaborate cross-functionally and drive data-driven decisions using tools such as Salesforce and Google Analytics.
Apply through multiple channels including NCCER's official corporate website and LinkedIn to maximize your chances of being noticed for the Senior Digital Marketing Manager role.
Connect with current employees in NCCER’s marketing division on LinkedIn, using ice breakers like commenting on recent digital campaigns they've launched or expressing genuine interest in their workforce development initiatives to initiate a conversation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing strategy,' 'lead generation,' 'SEO/SEM,' 'HubSpot,' 'Google Ads,' 'GA4,' and 'team leadership' to ensure it passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job posting platforms, and discover LinkedIn contacts to network with, thus saving time and increasing your effectiveness during the job search.
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