Job summary
Job post source
This job is directly from C3 Industries
Job overview
The Vice President of Marketing at C3 Industries leads all marketing efforts across brand portfolio and retail operations to drive growth and align with company vision.
Responsibilities and impact
The role involves developing and executing integrated marketing strategies, overseeing brand and digital marketing, managing teams and agencies, ensuring regulatory compliance, and driving retail marketing initiatives.
Experience and skills
Requires 10+ years of marketing experience, a bachelor's degree, leadership in multi-brand or vertically integrated retail, strong project management, analytical skills, and knowledge of cannabis marketing trends.
Team overview
The candidate will directly oversee the entire Marketing Team.
Unique job features
Focus on omni-channel retail marketing strategy, cannabis industry compliance, and leadership in a high-profile cannabis retail environment.
Company overview
C3 Industries is a vertically integrated cannabis company that cultivates, manufactures, and retails high-quality cannabis products. They generate revenue through their premium product lines, including flower, concentrates, edibles, and topicals, which are sold under the Cloud Cover Cannabis and High Profile brands. Founded in 2018, C3 Industries has rapidly expanded its operations with cultivation facilities and retail locations across multiple states, emphasizing quality, consistency, and customer experience. Their commitment to compliance and innovation positions them as a significant player in the cannabis industry.
How to land this job
Position your resume to showcase your strategic leadership in marketing, emphasizing your ability to develop integrated marketing strategies, lead brand development, and drive revenue growth in complex, multi-brand environments like C3 Industries.
Highlight your experience managing marketing teams and external agencies, setting KPIs, budgets, and driving cross-functional collaboration with sales, product, and retail teams to optimize go-to-market strategies.
Apply through multiple platforms including C3 Industries’ corporate careers page and LinkedIn to maximize your visibility and chances of landing the Vice President of Marketing role.
Connect with current marketing leaders and executives at C3 Industries on LinkedIn; start conversations with ice breakers like commenting on their recent brand campaigns or asking about their approach to cannabis market trends and omni-channel retail marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing strategy,' 'brand development,' 'cannabis marketing compliance,' 'retail customer engagement,' and 'marketing ROI analysis' to ensure your resume passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored resume submissions, identify the best application channels, and find relevant C3 Industries contacts to network with, allowing you to focus your energy on strategic networking and interview preparation.
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