Job summary
Job post source
This job is directly from Steer
Job overview
The Senior Product Marketing Manager at Steer leads go-to-market strategies and product growth initiatives to drive customer engagement and revenue in the automotive repair software market.
Responsibilities and impact
The role involves defining product positioning, collaborating cross-functionally to align go-to-market activities, creating marketing and sales enablement materials, managing product launch campaigns, and analyzing marketing performance to support product growth.
Compensation and benefits
The position offers 100% remote work, fully employer-paid medical insurance, flexible PTO with a minimum of 15 days, generous parental leave, 401k, learning stipends, work-from-home equipment, and a collaborative innovative culture with career growth opportunities.
Experience and skills
Candidates must have at least 5 years of B2B SaaS product marketing experience, proficiency with Pendo or similar tools, strong communication skills, experience launching products with integrated go-to-market plans, and a passion for B2B SaaS; experience with features like text/email messaging and online scheduling is preferred.
Career development
Steer offers opportunities for skill expansion, career-shaping challenges, and professional growth within a forward-thinking and flexible work environment.
Work environment and culture
Steer promotes a collaborative, innovative, and inclusive culture that values diversity and empowers employees to do meaningful work in a flexible, remote setting.
Company information
Steer provides an integrated CRM marketing suite for automotive repair shops, including tools for customer retention and scheduling, and recently acquired AutoOps to enhance scheduling capabilities.
Team overview
The Senior Product Marketing Manager will be the sole PMM, working closely with product, brand, customer success, and sales teams to drive product growth and go-to-market execution.
Job location and travel
The job is 100% remote, allowing flexible work from any location.
Application process
The interview process includes a recruiter screen, hiring manager interview, case study presentation, career journey interview, and executive interview.
Unique job features
This role uniquely combines full ownership of go-to-market strategy with cross-functional collaboration in a niche automotive SaaS market, offering the chance to impact product growth and customer engagement directly.
Company overview
Steer is a global consultancy specializing in transportation, infrastructure, and urban planning. They provide strategic advisory services to public and private sector clients, helping to design and implement sustainable transport solutions. Founded in 1978, Steer has grown to become a leader in the industry, with a reputation for innovative approaches and impactful projects. Their revenue is primarily generated through consulting fees and project management services. Understanding Steer's commitment to sustainability and innovation is crucial for any candidate considering a position with the company.
How to land this job
Tailor your resume to emphasize your experience in product marketing within B2B SaaS environments, highlighting your skills in go-to-market strategy, product launch, and cross-functional collaboration as these are core to Steer's Senior Product Marketing Manager role.
Focus on showcasing your ability to translate complex product features into clear, compelling messaging and sales enablement materials, as well as your experience with tools like Pendo or similar platforms for user engagement and analytics.
Apply through multiple channels including Steer's official corporate website and LinkedIn to maximize your visibility and application reach for this position.
Connect with current Steer employees in product marketing, sales, or customer success on LinkedIn to learn more about the role and company culture; use ice breakers like commenting on recent product launches, expressing admiration for Steer's innovation in automotive CRM, or asking about their experience with Steer's GTM strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'go-to-market,' 'product launch,' 'B2B SaaS,' 'customer engagement,' and 'Pendo' to ensure your resume passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections for networking, allowing you to focus your time on interview preparation and strategic outreach.
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