Job summary
Job post source
This job is directly from ETS
Job overview
The Executive Director, Integrated Channel & Performance Marketing at ETS leads performance-driven marketing initiatives and drives brand awareness across digital channels, playing a pivotal role in the organization's global marketing strategy.
Responsibilities and impact
Responsibilities include developing digital marketing strategies, overseeing campaign management, analyzing performance metrics, collaborating cross-functionally, and leading a high-performing marketing team.
Compensation and benefits
ETS offers health, vision, and dental insurance, generous learning support, PTO, retirement plans with company contributions, and additional benefits such as commuter benefits and pet insurance.
Experience and skills
Candidates should have a bachelor's degree in Marketing or Business, 10+ years of marketing experience, expertise in digital marketing, and strong leadership skills, with an MBA preferred.
Career development
Opportunities for professional growth include leadership development, continuous learning support, and participation in various Business Resource Groups.
Work environment and culture
ETS promotes diversity, equity, and inclusion, fostering a collaborative environment with various affinity groups and a commitment to community engagement.
Company information
ETS has been a leader in educational measurement for over 75 years, known for assessments like TOEFL and GRE, and is focused on advancing quality and equity in education.
Team overview
The role involves leading a team of 68 marketing professionals within the global Center of Excellence, emphasizing collaboration and innovation.
Job location and travel
The position is hybrid, allowing for a mix of remote and in-office work.
Unique job features
The role offers unique opportunities to drive innovative marketing strategies and manage corporate MarTech platforms.
Company overview
Educational Testing Service (ETS) is a nonprofit organization that develops, administers, and scores standardized tests such as the TOEFL, GRE, and Praxis exams. They generate revenue through fees charged for test registrations, preparation materials, and scoring services. Founded in 1947, ETS has a long history of advancing quality and equity in education by providing fair and valid assessments, research, and related services. Their mission is to help advance quality and equity in education by providing fair and valid assessments, research, and related services.
How to land this job
Position your resume to showcase your extensive experience in integrated marketing, particularly in digital channels such as email, social media, and search, as these are central to the Executive Director role at ETS.
Highlight your leadership capabilities, particularly in managing high-performing teams and collaborating cross-functionally, as these skills are critical for driving marketing effectiveness and efficiency at ETS.
Apply through multiple platforms, including the ETS corporate site and LinkedIn, to maximize your exposure and increase your chances of being noticed for this high-level position.
Connect with professionals in the marketing division at ETS on LinkedIn to gather insights about the role and the company culture. Potential ice breakers could include discussing recent marketing trends or asking about their experiences working at ETS.
Optimize your resume for ATS systems by incorporating keywords from the job description, such as 'digital marketing,' 'performance analysis,' and 'cross-functional collaboration,' to improve your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, ensuring your resume is tailored and effectively highlights your qualifications for the Executive Director position at ETS. This tool will also help identify relevant networking opportunities and application channels.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.