Job summary
Job post source
This job is directly from A-LIGN
Job overview
The VP of Demand Generation at A-LIGN leads the creation and execution of a scalable demand generation engine to drive pipeline growth and support revenue goals.
Responsibilities and impact
The role involves developing and executing multi-channel demand generation strategies, leading integrated campaigns, aligning cross-functional teams, managing budgets, and fostering a culture of experimentation and continuous improvement.
Compensation and benefits
The position offers employer-paid health, vision, dental insurance, 401(k) with matching, competitive bonuses, life and disability insurance, generous PTO, virtual employment, technology allowance, paid holidays, and certification reimbursement.
Experience and skills
Requires 10+ years B2B marketing experience with 5+ years in senior demand generation leadership, preferably in cybersecurity or SaaS, strong knowledge of funnel metrics, marketing automation, CRM platforms, leadership skills, and data-driven decision making.
Work environment and culture
A-LIGN promotes a fast-paced, collaborative environment with a strong emphasis on team development, experimentation, and cross-functional communication.
Company information
A-LIGN is a leading cybersecurity compliance provider known for SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI services, recognized as a top issuer and assessor in the industry.
Team overview
The VP leads a high-performing demand generation team and collaborates closely with Sales, Product Marketing, and RevOps teams.
Job location and travel
The role offers virtual employment with no specified physical location or travel requirements.
Application process
Applicants are encouraged to apply online at A-LIGN.com and can learn about the company culture via LinkedIn.
Unique job features
The job features ownership of a comprehensive demand generation budget, use of advanced marketing tools, and a strong focus on data-driven strategies and continuous improvement.
Company overview
A-LIGN is a cybersecurity and compliance firm that specializes in providing services such as audits, assessments, and advisory solutions to help businesses meet regulatory and industry standards. They generate revenue by offering a range of services including SOC 1, SOC 2, ISO 27001, and PCI DSS assessments, among others, catering to various industries like technology, healthcare, and finance. Founded in 2009, A-LIGN has grown to become a trusted partner for organizations seeking to enhance their security posture and compliance readiness, leveraging their expertise and proprietary compliance management platform, A-SCEND, to streamline processes and deliver efficient results.
How to land this job
Position your resume to highlight your extensive leadership experience in demand generation, emphasizing your ability to build and scale multi-channel programs that drive qualified pipeline and revenue growth.
Focus on showcasing your proficiency with marketing automation platforms like HubSpot or Marketo, CRM tools such as Salesforce, and your data-driven approach including funnel metrics, attribution models, and A/B testing.
Apply through multiple platforms including A-LIGN's corporate career site and LinkedIn to maximize your visibility and application reach for the VP of Demand Generation role.
Connect with current marketing leaders and demand generation professionals at A-LIGN on LinkedIn; use ice breakers like commenting on recent company campaigns or asking about their experience aligning demand generation with sales and RevOps.
Optimize your resume for ATS by integrating keywords from the job description such as 'demand generation strategy,' 'pipeline growth,' 'ABM,' 'marketing automation,' and 'data-driven decision making' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume customization, identify the best application channels, and discover relevant LinkedIn contacts, allowing you to focus more on strategic networking and interview preparation.
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